Direct Sign Wholesale Blog

Markup vs Gross Margin

Posted on May 16, 2018 by admin
As business owners, you have the flexibility to determine – and change – your gross margin (the difference between your cost and your resale price). Depending on other competitors, rush charges, time of year, etc. your margins might fluctuate slightly. But clients often ask, “where should I be?” You want to remain competitive but not leave money on the table.

How Important is Font and Typeface in Channel letters?

Posted on Apr 16, 2018 by admin
A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement. 

How to Sell Channel Letter Quality

Posted on Feb 19, 2018 by John Baylis
How Can You Sell Channel Letter Quality?You’ve heard us talk about Direct Sign Wholesale’s ongoing emphasis on channel letter quality. What are the specifics of our product that comprise superior quality? Here is a brief list:

When Should You Specify a Digital Print instead of Vinyl?

Posted on Jan 16, 2018 by John Baylis
A digital print has both similarities and differences from a vinyl application. Both are adhesive materials that are placed on the letter or logo box face to alter the appearance of a channel letter set.However, a digital print has certain capabilities that a vinyl application lacks. First, while vinyl is typically used only for designs of three colors or less, a digital print can include as many colors as are...

When is Vinyl Your Best Face Application Choice?

Posted on Dec 13, 2017 by John Baylis
As a part of their new channel letter set, your client has just requested a two color design on the face of their logo box.Would they be better off with a simple vinyl application or a digital print?