Direct Sign Wholesale Blog

Why Bigger is Better

Posted on Jan 14, 2020 by admin
Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted by FedEx, 76% of customers are likely to enter a store they’ve never visited before based on its sign alone. Of those customers, nearly 70% actually completed a purchase once inside. Without an eye-catching sign, your clients could be losing out on a huge...

Why Adding a Logo to Your Sign Can Drive Business

Posted on Dec 12, 2019 by Fruition Admin
Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead of their stylized scripts. And that’s no coincidence.

Improve Your Sign’s Night Visibility

Posted on Nov 18, 2019 by Fruition Admin
Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign business, and helping your customers increase their sign’s night visibility helps them grow their business and remain a satisfied customer. Make sure your customers’ signs are making the most out of the longer nights by following these night visibility tips.

How Are Channel Letters Made?

Posted on Oct 22, 2019 by admin
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand can use channel letters to bring their business to the next level. But have you or your customers ever wondered how channel letters are made? Although the process may be simple, buying the equipment and perfecting your manufacturing strategy takes time, effort,...

Sales Science Series #4: Closing the Deal

Posted on Sep 23, 2019 by Anonymous
Once you’ve overcome your client’s objections and confirmed that you’ve provided a quality solution, it’s time to close the deal. How you close may vary depending on your sales style or your customer’s personality, so experiment with a couple different strategies to see what works best for you and your customers.