Direct Sign Wholesale Blog

Why We Only Produce Channel Letters

Posted on Aug 16, 2018 by admin
In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

Using Color Effectively in Signage

Posted on Jul 23, 2018 by admin
Your No. 1 mission is to create signage that communicates a message, an idea, a feeling, an event, or a brand – with impact. And when you are creating a permanent fixture with channel lettering, showcasing a company name, the stakes are higher. Ensuring there is no misjudgment of size, lighting, color, graphics or font when scoping out a project is important not only for your customer but also your business and...

How a strong sales person can influence your business

Posted on Jun 18, 2018 by admin
Solid revenues in our business is easy. Customers know exactly what they want, they always opt for the best solution instead of the least expensive one, and they are well-researched in their options. Wait, what? 

Markup vs Gross Margin

Posted on May 16, 2018 by admin
As business owners, you have the flexibility to determine – and change – your gross margin (the difference between your cost and your resale price). Depending on other competitors, rush charges, time of year, etc. your margins might fluctuate slightly. But clients often ask, “where should I be?” You want to remain competitive but not leave money on the table.

How Important is Font and Typeface in Channel letters?

Posted on Apr 16, 2018 by admin
A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement.