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How to Choose an Outdoor Sign for a Business

Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.

Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these guidelines to help you find the perfect outdoor sign for a business.

Focus on your client’s message.

Why We Only Produce Channel Letters

In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

Using Color Effectively in Signage

Your No. 1 mission is to create signage that communicates a message, an idea, a feeling, an event, or a brand – with impact. And when you are creating a permanent fixture with channel lettering, showcasing a company name, the stakes are higher. Ensuring there is no misjudgment of size, lighting, color, graphics or font when scoping out a project is important not only for your customer but also your business and referrals.  

Markup vs Gross Margin

As business owners, you have the flexibility to determine – and change – your gross margin (the difference between your cost and your resale price). Depending on other competitors, rush charges, time of year, etc. your margins might fluctuate slightly. But clients often ask, “where should I be?” You want to remain competitive but not leave money on the table.

How Important is Font and Typeface in Channel letters?

A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement.

 

When Should You Specify a Digital Print instead of Vinyl?

Digital and vinyl printing have some similarities and differences. When considering either process for wholesale prints, it’s important to consider the advantages and disadvantages of each.

Digital Printing

Signs that are digitally printed can print according to the pantone matching system (PMS), or color-specific, shades. They can also match the shading and fading of today’s complex logo designs.