Reverse channel letters have a hidden capability that may make your customer’s sign more effective. This post briefly details that capacity – and it can make a difference with your customer’s reverse lit sign.
Single halo color letters are the most common configuration, and typically present an excellent appearance despite the use of just one color. White illumination is frequently specified, as this photo shows:
What is a Border Configuration?
A “border” configuration is another method for a vinyl application to change the appearance of a channel letter sign.
The border name comes from the material placement – the vinyl is placed along the border of the letter face only (as opposed to a reveal vinyl configuration, which covers the interior of the letter face.)
What is a reveal channel letter configuration?
A reveal configuration is a simple method to alter the appearance of a channel letter set.
This configuration can create a memorable appearance when properly placed.
A reveal configuration is simply a vinyl layer placed over part of the face exterior.
This vinyl placement keeps the outside part of the letter acrylic visible but covers the center (see below.)
Your client is opening a new business location that will require several types of signage. What is typically the last item to which they pay attention as they approach their grand opening?
You know the answer. Signage. It never seems to be high on their priority list. Even when you’ve mentioned that signage can take time, they want to do everything else first.
As a retailer, what can you do?
What is RGB LED?
How can you make your customer’s front lit channel letter set more engaging?
One LED product may help. RGB LED is an illumination technology that permits the face color to change when lit.
The Benefits of Effective Signage
Let’s revisit a topic we’ve discussed in the past. The business and marketing benefits of an effective signage program.
Note that this is not restricted to channel letters. This list applies to all signage types.
In your channel letter proposals, what do you list for an installation period?
You probably state something like “production and installation will take about five weeks.” Right?
Here is an idea. Don’t list the waiting period. The waiting period is a negative, and your proposals need to stress the positive.
Here is the trick: state the installation date instead. That is the positive.
Do You Make Any of These 9 Signage Mistakes?
Want to make your customer’s channel letter sign more effective?
Follow these nine simple principles and you can’t go wrong.
FONT – Stick with sans serif fonts. Serifs may cause illumination issues due to the small stroke contained within the serif. Basic fonts also tend to be more legible, and legibility is highly important. Signs must be read quickly.