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A Quick Idea for Increased Sign Effectiveness

What is a simple way to increase the probability that a channel letter sign will be effective?

Here is one easy way: make sure your client’s sign ranks high on the legibility scale. Not the readability scale, the legibility scale. They are two different things.

Here are two quick definitions: legibility is the ability for a person to read something without effort. The typeface does not require a mental “translation” – it is quickly comprehended.

Signs from the Shop: Front-Lit Channel Letter Logo Box

Check out the detail on this week's Signs from the Shop!

Channel Letter Signs from the Shop

How To Improve Signage Night Visibility

Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face.

What should you tell your customer about the potential night visibility performance of that color? Tell them the night visibility will probably not be optimal.

Direct Sign Wholesale Launches New Mobile Website

Direct Sign Wholesale has always sought to make getting a quote for wholesale channel letters as easy as possible. Now, with the launch of our new mobile website, getting a quote in the field has never been more convenient.

Signs from the Shop: Front-Lit Logo Box

Our next feature on Signs from the Shopis a circular, front-lit logo box. Done in red and yellow, a nice contrasting color scheme, the channel letter sign is sleekly designed and easy to read, even from a distance.

Channel Letter Showcase: Kerley Signs

Direct Sign Wholesale is excited to feature an excellent customer and new member of the Channel Letter Showcase: Kerley Signs.

Channel Letter signs

How to Generate More Foot Traffic

A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially obtained from high quality signage. But what is signage quality exactly? This excellent study from Dr. James Kellaris and BrandSpark mentions that in 2013 34.8% of consumers report they have been drawn into an unfamiliar store based on the quality of the store’s signage (that is your foot traffic source.)

Channel Letter Showcase: Signarama of Deer Park

Direct Sign Wholesale was pleased to work with Signarama of Deer Park, New York on this set of reverse-lit channel letters and to feature the sign in this installation of The Channel Letter Showcase.

Channel Letter signs