Because You Need Better Search Engine Rankings

Because You Need Better Search Engine Rankings

I know some keywords for which better rankings will help your sign business.

“Yourtown sign company”, with “yourtown” being the primary area in which you operate. “Denver sign company”, for example.

As an exercise, try this. Type this search into Google: “yourtown sign company”.

Is your company listed on the first results page? Or at least in the top 30?

Here is one fast item that can help. Google looks at many factors when it ranks your web site for differing keywords. One important item is your HTML title tag, or sometimes called just the “title tag.” Here is what you need to do. Change your home page HTML title tag to include the words “Yourtown sign company.”

The tag looks like this in your home page HTML code: <title>Yourtown Sign Company | Maximum Graphics</title> I’ve seen too many page HTML title tags that just have the word “home”. That won’t help your sign business in the Google rankings. You need to be more descriptive.

One more item. A second set of keywords you should have in your HTML title tag is your company name (like the tag above does.) That increases the chance of a good ranking when someone searches on your company name.

Changing your title tag this way helps Google to know both what your home page and company are about and your geographic area of service. And this step alone will help your organic rankings. Will it put you on the first results page? Not necessarily. But it will probably boost your rankings on those keywords. And that will help you to sell more signs.