One Fast Step to More Effective Signage Proposals

One Fast Step to More Effective Signage Proposals Want to close more of your signage proposals? Here is a simple way to do it.

Use facts and statistics in your proposal. Does that sound boring? It isn’t – it can help your chances substantially.

Professional copywriters do it all the time. Facts and stats are helpful because people are naturally skeptical of sales copy. Their eyes tend to glaze over when they read “these new signs will result in a huge sales increase for XYZ Appliances.” However, the statement of fact that “the U.S. Small Business Administration has stated that a signage configuration of this type typically results in a sales increase of 14%”, then you have a compelling sales argument.

Here are a few examples of using facts and stats:

DIMENSIONS – Use the exact proposed signage dimensions in your written proposal. Don’t say “our custom signs will be a great complement to the face of the building.” Say instead “these 38” by 24” channel letters will fit perfectly on your 48’ by 15’ building façade.”

COLORS – Don’t say “the red letter faces will stand out well on the blue building façade.” Say instead “Our acrylic face color recommendation is #2283 Red, as shown in the illustration below. We believe this color will have a favorable contrast to the medium blue façade paint.”

QUANTITIES – Don’t say “this signage covers all 4 of our identified locations, and will provide a strong signage presence for ABC Appliances.” Say instead “this complete program of 4 individual signs covers all of the necessary locations for an effective ABC Appliances signage program. The complete set encompasses 28 separate sign letters, with a total coverage area of 72.8 square feet.”

EXPERIENCE – Don’t say “our sign company has extensive experience with this type of signage program.” Say instead “our sign company has installed over 48 similar signage projects (including 5 just this year), and has been producing this type of signage for over 13 years.”

EXPLAIN HOW SIGN IS MADE – Don’t say “these durable channel letters are made from high quality materials.” Say instead “these front lit channel letter sets are constructed from .063 aluminum returns, 3/16” heavy-duty acrylic face materials and are U.L. listed. This material configuration consistently provides a long-lasting signage product.”

COMPANY CERTIFICATIONS – Don’t say “our company has all of the necessary state certifications for a project of this type, and we use only environmentally friendly materials.” Say instead “We are state licensed (permit #445544) for electrical signage installations, and we are also bonded in the state of Colorado. Our company was also pleased to receive our LEED manufacturing facility certification in 2011 from the United States Green Building Council.”

SIGNAGE IMPACT – Don’t say “these signs will result in a substantial increase in business at this location.” Say instead “An independent survey from the U.S. Small Business Administration showed that similar signage configurations of this type resulted in a sales increase of up to 14%.” Get the idea? Use facts and statistics throughout your channel letter sign proposal, and you’ll close more projects.