Reverse channel letters have a hidden capability that may make your customer’s sign more effective. This post briefly details that capacity – and it can make a difference with your customer’s reverse lit sign.
Single halo color letters are the most common configuration, and typically present an excellent appearance despite the use of just one color. White illumination is frequently specified, as this photo shows:
However, an additional feature can be provided by reverse lit letter signs: multiple halo colors. Additional halo colors can add a secondary element of attention generation.
For example, the sign below has a much stronger presence due to the multi-color halo.
This color mixing may also help a client match a branding color scheme. The sign below is another example.
This multiple halo color option is always available to your signage clients. It may help them to receive a greater return on their channel letter investment.