How To Reduce Capital Investment For Your Channel Letter Business

Owning a channel letter business is expensive, especially if you’re manufacturing your own products. In addition to hiring, training, and employing a skilled workforce, you’ll also need to invest in channel letter machinery and materials. Over time, these costs can add up and make it difficult to grow and scale your business. 

Challenges To Scaling Your Sign Business 

The capital investment for channel letter businesses are steep, and owners can expect to invest in:

  • Machinery: Machines are essential for cutting, painting, and assembling channel letters 

  • Maintenance: To keep your machines in top condition, regular preventative maintenance will be required 

  • Product: To offer the best to your customers, you’ll need to have a variety of channel letter materials, colors, raceways, and wireways on hand 


The larger channel letter businesses grow, the more machines, material, and maintenance will be required to match your output. This can make it difficult to scale your business while increasing your profit margin. 

Reducing Capital Investment Risk 

By outsourcing your channel letter manufacturing, you can transfer the capital investment risk away from your company. For two decades, Direct Sign Wholesale has partnered with channel letter businesses to manufacture and ship signage to your end customer. When you work with Direct Sign Wholesale, you can expect: 

Fixed Costs 

We’ll provide you a single quote for your order and take care of the rest. If a machine breaks, product runs low, or another problem occurs during the manufacturing process, we cover the cost. With fixed costs, we take the guesswork out of channel letter manufacturing. 

Specialized Products 

We only focus on manufacturing, which means we have a huge variety of materials to create just about any signage you can imagine. From channel letter logo boxes to gradients, niche fonts, and more, your customer can pick whatever channel letter style suits their business best. 

Budget-friendly Options 

We understand that some customers are on a tight budget, while others want the best-of-the-best. To give your customers what they want at the right price, we offer three channel letter lines: 

  • Lean Line: perfect for first-time customers or those on a budget. This line delivers quality at an affordable price and includes a 1-year warranty

  • Red Line: ideal for established business owners who have longevity in mind. This industry-standard line includes a 5-year warranty

  • Black Line: created for high-end business owners. This long-lasting premium signage will stand the test of time and includes a warranty

Quick Turnaround Times 

With the fastest turn cycles in the industry and flexible pricing, your sales team can increase their landing percentage, cash flow, and profit margins.

What’s holding you back from outsourcing your channel letter manufacturing and taking your business to the next level? Contact us today for more information on how DSW can help reduce stress, boost your bottom line, and grow your business.