As a wholesaler, Direct Sign Wholesale manufactures and ships channel letter signs to customers all across the U.S. and Canada. This means that we often don’t get to see the final placement of the sign we create for our partner, so we are always grateful to have the opportunity to see and showcase the final result.
ThiWe are thrilled to have another set of Direct Sign Wholesale channel letters to showcase this week. We created this sign for our friends at 3Designs Custom Signs in New York. Their customer, National Bank of Coxsackie, needed a channel letter sign for their newest location as they expand with branches upstate NY.
What is an effective method to sell signage quality? Here is a hint: a famous businessman once said: “I would not stay up all of one night to make $100, but I would stay up all of 7 nights to keep from losing it.” A similar quote is “the way to value something is to realize it may be lost.” So the point is the risk of loss is often a greater incentive than the prospect of gain. That risk of loss is one of your best tactics for selling signage quality.
John Baylis, Marketing Director at Direct Sign Wholesale, features in this month's edition of Sign Builder Illustrated. In one of his most popularly published articles, Baylis discusses the differences between raceway and wireway mounting for channel letters. While flush mounting is generally the most prevalent method used, both of these techniques merit particular benefits.
This week we have another eye-catching logo box to share for our Signs from the Shop series.
We have a few of our employees helping to display the freshly completed logo box. We think that the graphic detail on the illustration and the selection of high contrast, complementary colors that coordinate and pop really make this sign attractive.