admin Blog Posts

4 Books That Will Help You Grow Your Channel Letter Business

Posted on Apr 1, 2020 by admin
Books are a great resource for every entrepreneur. By reading how other people have become successful (and soaking up the lessons they’ve learned from their mistakes), you pave the way for you to follow in their footsteps, without needing to make those same mistakes.

Direct Sign Wholesale Opens New Location In North Carolina

Posted on Mar 11, 2020 by admin
Denver, Colorado, March 11, 2020 Direct Sign Wholesale, the largest dedicated channel letter producer in North America, recently announced it’s opening a second location in North Carolina. The plant, which opened March 2, will increase production by 30% and offer even faster shipping times for customers in the continental US. By operating plants in both North Carolina and Colorado, Direct Sign Wholesale can continue...

Why Bigger is Better

Posted on Jan 14, 2020 by admin
Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted by FedEx, 76% of customers are likely to enter a store they’ve never visited before based on its sign alone. Of those customers, nearly 70% actually completed a purchase once inside. Without an eye-catching sign, your clients could be losing out on a huge...

How Are Channel Letters Made?

Posted on Oct 22, 2019 by admin
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand can use channel letters to bring their business to the next level. But have you or your customers ever wondered how channel letters are made? Although the process may be simple, buying the equipment and perfecting your manufacturing strategy takes time, effort,...

Sales Science Series #3: Overcoming Objections

Posted on Sep 9, 2019 by admin
Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in the towel just yet!