Blog Posts by Articles by John Baylis | Direct Sign Wholesale
Posted on May 25, 2016 by John Baylis
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop talking about it, just show an example.”So let’s forget about “how to do something” this month and just show it. In this case, what is shown is the copy for a retail signage company direct mail piece. As a reader of this blog, it is yours to use as you see fit.
Posted on Jan 28, 2016 by John Baylis
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can use it too.FUD stand for fear, uncertainty and doubt – something that every business owner has to a degree. You can plant FUD seeds periodically in your channel letter sales presentations. Just don’t overuse them.What are some typical business owner fears? Here are a few:*...
Posted on Aug 18, 2015 by John Baylis
How to Increase Your Gross MarginMany clients have asked us how to obtain better margins on their channel letter (and other signage ) sales. Here is the best way.Show that your signage business offers more value than your competitors. Many signage companies base their bidding only on price. Don’t make that mistake.
Posted on Oct 27, 2014 by John Baylis
The Importance of a Good First Signage ImpressionWe’ve been discussing quality in this blog for a while now. Last month, we detailed some specific quality differences between our product and our competitor’s product. Outside of the positive impact on your business growth, why else should you consider quality an important signage factor? Because it is the key to a positive first business impression. And a first...
Posted on Sep 29, 2014 by John Baylis
Selling Signage Quality Why should your customer invest in a high quality sign? You know that quality comes at a price. So how do you explain to your customer why a signage quality investment is worth it?
Posted on Aug 27, 2014 by John Baylis
John Baylis, Marketing Director at Direct Sign Wholesale, features in this month's edition of Sign Builder Illustrated. In one of his most popularly published articles, Baylis discusses the differences between raceway and wireway mounting for channel letters. While flush mounting is generally the most prevalent method used, both of these techniques merit particular benefits.
Posted on Jun 19, 2014 by John Baylis
Sell More Signs with a Distinct AdvantageEach type of sign has an advantage (or several) over other signs. You can use those advantages to make your project proposals more effective and close more signage sales. For example, a standup mobile sign is easily portable. That is an excellent advantage for that type of sign – and one that many other sign types don’t offer.
Posted on Jun 10, 2014 by John Baylis
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association's newsletter. Read the full article: “More Effective Signage: A Quick Tip!”
Posted on Apr 8, 2014 by John Baylis
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the difference of day/night channel letters in the April Edition of Sign & Digital Graphics trade magazine. The article is titled, “Channel Lighting Techniques, Day and Night Difference” (Read the Full Article).