Blog Posts by Effective Signage Ideas

What is the Difference Between a Raceway and a Wireway?

Posted on May 13, 2014 by John Baylis
Raceway vs. Wireway – What is the Difference? Flush mounting is the most common mounting type for front lit channel letters. But there are two other possibilities. Channel letter signs may also be mounted to either a raceway or a wireway. What is the difference? (Click here for our YouTube video on this subject)

Why Should I Buy a UL Listed Sign?

Posted on Apr 15, 2014 by John Baylis
Why should I buy a UL listed sign? You know the Underwriter’s Laboratories (UL) listing must have some value, given how common it is in the marketplace. But what exactly is a UL listing and why should my customer’s channel letter sign have it?  

Your Shortcut to Effective Signage

Posted on Mar 19, 2014 by John Baylis
Your Shortcut to Effective Signage One million marketing messages each year. That is one estimate of the number of marketing messages the typical consumer sees. No wonder the consumer engages in what is called “selective perception” – the ability to see what they want to see, and screen out other messages.1

Who Else Wants More Effective Signage?

Posted on Jan 15, 2014 by John Baylis
A Quick Secret for More Effective SignsWhat is wrong with this sign?   Nothing obvious, right? Clear font, strong background contrast.

What is the Best Color for Night Sign Visibility?

Posted on Jul 23, 2013 by John Baylis
I’ll bet the first color that comes to mind is red. Red has the best night visibility, right? The answer to that is “not necessarily”. In this article, Jim Fleming states that white letters have excellent night visibility. He also points out that the Dept. of Transportation uses white letters on a green background – which was likely a decision based on a substantial amount of visibility research.

The Secret of Effective Sign Color Combinations

Posted on Mar 27, 2013 by John Baylis
The Secret of Effective Sign Color Combinations Remember the color wheel from grade school? It was a distant memory for me, but revisiting it actually turned out to be productive. The color wheel is comprised of primary, secondary and tertiary colors. So how do those color categories break down? In a nutshell, the primary colors are blue, yellow and red.

Logo Boxes Take Two – Readability

Posted on Mar 5, 2013 by John Baylis
Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place too many words on their sign. A verbose sign plus a difficult-to-read font is a recipe for ineffectiveness.

What is a Channel Letter Logo Box?

Posted on Jan 28, 2013 by John Baylis
What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can (and often do) include a logo box as a separate element. A logo box is an excellent opportunity to help your customer to brand their business and improve their signage results.

A Fast Reference of Signage Types

Posted on Nov 20, 2012 by John Baylis
Here is a brief list of signage types. Please bookmark this page for future referencePole sign - A Freestanding sign with a pole as the primary support.Monument Sign - A low elevation ground mounted sign.

How To Choose the Right Sign Colors

Posted on Jan 30, 2012 by John Baylis
Your client just said “we are re-designing our logo for our new locations, and we’re wondering which colors are best to use for on our channel letter sign for this type of business.” What is your answer?