Blog Posts by Signage Sales Tips

Advice to Sign Retailers Who Want More Referrals

Posted on Jun 27, 2016 by John Baylis
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop can lead to a sign with an appearance like the one below.

Save Time by Asking These Key Questions

Posted on Apr 25, 2016 by John Baylis
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential new channel letter client.What are the key questions to ask when you meet with a new prospect? Asking these questions should give you a good read on the basics of the project:1. Is your new channel letter sign already designed?2. (If no to question #1) Who will design the sign?

Top Ten Reasons for Investing in Signage

Posted on Jun 29, 2015 by John Baylis
Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question.10. Signs produce foot traffic for your customer’s business9. Signs work for your customer 24/7 without asking for a raise (particularly electrical signs like channel letters)8. Signage produces new customers for your customer’s business7. Signage decreases your customer’s sales time and...

How to Sell Signage Quality

Posted on Aug 20, 2014 by John Baylis
What is an effective method to sell signage quality? Here is a hint: a famous businessman once said: “I would not stay up all of one night to make $100, but I would stay up all of 7 nights to keep from losing it.” A similar quote is “the way to value something is to realize it may be lost.” So the point is the risk of loss is often a greater incentive than the prospect of gain. That risk of loss is one of your best...

Customer Feedback for Channel Letter Business Success

Posted on Apr 30, 2014 by John Baylis
How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog.

3 Easy Steps to Better Search Engine Rankings

Posted on Feb 25, 2014 by John Baylis
3 Easy Steps to Better Search Engine Rankings 85%. That is a recent estimate of the percentage of consumers who now use the internet to get information about local businesses. That includes signage businesses. And on the internet, it is all about keywords - what you type into the search engines. And assuming your sign company focuses on a specific geographic area, there is one set of keywords for which you always...

Better Channel Letter Proposals Using Your Competitive Advantage

Posted on Dec 12, 2013 by John Baylis
What is Your Competitive Advantage? What is an effective way to market your signage business? By focusing on your company’s competitive advantage. That is the signage activity that your company does best. Do you know your company’s competitive advantage? Emphasizing what you do best can be a great way to market your business and win more sales. You know you do certain things better than the competition, and maybe...

More Reasons = More Sales

Posted on Nov 25, 2013 by John Baylis
More Reasons = More Sign Sales You already know the standard reasons why your retail client should accept your channel letters signage proposal. More traffic, better location visibility and more sales, right? But let’s take that one step further. What is the one core benefit that retailers look for?

One Fast Step to More Effective Signage Proposals

Posted on Oct 29, 2013 by John Baylis
One Fast Step to More Effective Signage Proposals Want to close more of your signage proposals? Here is a simple way to do it.Use facts and statistics in your proposal. Does that sound boring? It isn’t – it can help your chances substantially.

Because You Need Better Search Engine Rankings

Posted on Sep 26, 2013 by John Baylis
Because You Need Better Search Engine Rankings I know some keywords for which better rankings will help your sign business.“Yourtown sign company”, with “yourtown” being the primary area in which you operate. “Denver sign company”, for example.As an exercise, try this. Type this search into Google: “yourtown sign company”.Is your company listed on the first results page? Or at least in the top 30?