Your client just said “I’d like for the daytime appearance of this channel letter sign’s letters to be white, but at night they need to be red.” What is your response? This is easily done. It is possible for your … Continue reading →

We’ve talked about the ongoing value of signage in this blog before. We’ve also presented compelling evidence that signage provides an ongoing reminder of the existence of a business and the products and services sold. But how do you combat … Continue reading →

Your prospect is building a new car wash, and she is asking you for the most effective sign design for a “business of this type.” What do you tell her? You know one thing immediately. A car wash tends to … Continue reading →

You already know that a sign must have acceptable contrast to be effective. But what are the best color combinations for both contrast and legibility? Check the chart below for a fast reference* (click the chart for an enlarged version.) … Continue reading →

Your client just said “our new business is targeted to older adults. So our sign needs to be easily legible to someone in that age group. What colors do you recommend?” What is your answer? There is a difference in … Continue reading →

What is a great way to increase your signage revenue? The answer is to make your customer’s primary sign highly effective. By a “primary sign”, I mean the main outdoor sign – the sign that drives the location awareness and … Continue reading →