Category Archives: Signage sales tips

Signage Sales and Design Tips -
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Why Signage Advertising is Better Than Pay Per Click

Posted on April 26, 2012 by John Baylis

As a signage retailer, you know your prospects and customers have multiple advertising media options. Your signage products compete with those media for the advertising budgets. Our earlier post listed compared both the cost and the efficiency of signage (including … Continue reading →

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Does Your Signage Proposal Lack Selling Power?

Posted on March 28, 2012 by John Baylis

Last month, our post listed five elements to place in your channel letter (or other sign type) proposal to give it more selling power. Those elements were: * Keep it Simple * Broadcast Your Biggest Benefit * Customize Your Proposal … Continue reading →

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5 Quick Steps to More Signage Sales

Posted on February 23, 2012 by John Baylis

Why did you lose that last signage sale? Maybe it was your pricing. Or maybe the customer already had a working relationship with another sign company. Or maybe the customer felt another signage vendor had more experience with their particular … Continue reading →

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How To List Your Sign Business on Google Places

Posted on November 22, 2011 by John Baylis

Where do you go when you want information about a business? The Yellow Pages? Probably not. Many people no longer use that media. More than likely, you type the business name into a search engine, like Google or Yahoo! Then … Continue reading →

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Because Your Sign Proposal Needs to Be the Best

Posted on September 28, 2011 by John Baylis

Your client just showed you the location of her new channel letter sign. It is perpendicular to the roadway, which is good, but it is on a busy street in a commercial district. How do you determine how large the … Continue reading →

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The Fast Way to a Sign Permit

Posted on August 29, 2011 by John Baylis

Your client is ready to pull the trigger on your proposed sign. It is all good except…you need to check with the city regarding sign code requirements in your client’s area. What is the best way to get a sign … Continue reading →

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How I Sold More Signs to a New Business

Posted on February 23, 2011 by John Baylis

What is the best advertising media for a new retail business? With the economy (hopefully) improving in 2011, more new retail businesses will be started. One of the items on top of any new business owner’s list is generating initial … Continue reading →

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How to Get That Extra Sign Sale

Posted on January 19, 2011 by John Baylis

You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our current sign is enough” or “I don’t think an additional sign would generate much new … Continue reading →

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4 Excellent Signage Sales Questions

Posted on October 27, 2010 by John Baylis

What is the first question you ask when you receive a signage sales inquiry? Is it “what kind of a sign are you looking for?” Or maybe “when can I drive out to check out your site?” Those aren’t bad … Continue reading →

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Another Way to Signage Referrals

Posted on August 30, 2010 by admin

What is a fast way to decrease your customer’s sign effectiveness? The answer is to make your sign difficult to notice and/or read. The 10 dollar word used by the signage textbooks is “conspicuity.” Conspicuity is defined as “a sign’s … Continue reading →

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