Direct Sign Wholesale Blog

Improve Your Sign’s Night Visibility

Posted on Nov 18, 2019 by Fruition Admin
Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign business, and helping your customers increase their sign’s night visibility helps them grow their business and remain a satisfied customer. Make sure your customers’ signs are making the most out of the longer nights by following these night visibility tips.

How Are Channel Letters Made?

Posted on Oct 22, 2019 by admin
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand can use channel letters to bring their business to the next level. But have you or your customers ever wondered how channel letters are made? Although the process may be simple, buying the equipment and perfecting your manufacturing strategy takes time, effort,...

Sales Science Series #4: Closing the Deal

Posted on Sep 23, 2019 by Anonymous
Once you’ve overcome your client’s objections and confirmed that you’ve provided a quality solution, it’s time to close the deal. How you close may vary depending on your sales style or your customer’s personality, so experiment with a couple different strategies to see what works best for you and your customers.

Sales Science Series #3: Overcoming Objections

Posted on Sep 9, 2019 by admin
Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in the towel just yet!

Sales Science Series #2: Customizing your Pitch

Posted on Aug 18, 2019 by admin
You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time to give a customized pitch that addresses those needs.