Direct Sign Wholesale Blog

How Important is Font and Typeface in Channel letters?

Posted on Apr 16, 2018 by admin
A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement. 

How to Sell Channel Letter Quality

Posted on Feb 19, 2018 by John Baylis
How Can You Sell Channel Letter Quality?You’ve heard us talk about Direct Sign Wholesale’s ongoing emphasis on channel letter quality. What are the specifics of our product that comprise superior quality? Here is a brief list:

When Should You Specify a Digital Print instead of Vinyl?

Posted on Jan 16, 2018 by John Baylis
Digital and vinyl printing have some similarities and differences. When considering either process for wholesale prints, it’s important to consider the advantages and disadvantages of each.Digital PrintingSigns that are digitally printed can print according to the pantone matching system (PMS), or color-specific, shades. They can also match the shading and fading of today’s complex logo designs.

When is Vinyl Your Best Face Application Choice?

Posted on Dec 13, 2017 by John Baylis
As a part of their new channel letter set, your client has just requested a two color design on the face of their logo box.Would they be better off with a simple vinyl application or a digital print? 

Why Should Your Client Invest in a Backer Panel?

Posted on Nov 17, 2017 by John Baylis
Why should your client invest in a backer panel?You’ve recommended a backer panel to your signage client for their reverse channel letter set, and they want to know why. What do you tell them?Channel Letter Set with Backer Panel