Direct Sign Wholesale Blog

A Great Way to Increase Your Signage Revenue

Posted on Nov 29, 2010 by John Baylis
What is a great way to increase your signage revenue?The answer is to make your customer’s primary sign highly effective. By a “primary sign”, I mean the main outdoor sign – the sign that drives the location awareness and foot traffic.How do you do that? By making sure the sign has conspicuity. As we covered in the 8/30 post, one conspicuity factor is the recognizability of forms and shapes.

4 Excellent Signage Sales Questions

Posted on Oct 27, 2010 by John Baylis
What is the first question you ask when you receive a signage sales inquiry?Is it “what kind of a sign are you looking for?” Or maybe “when can I drive out to check out your site?”Those aren’t bad questions. But you can ask better ones. Questions that help you to quickly determine if this inquiry has a good chance of resulting in a sale, and how much of a sale may be involved. Since we sell only wholesale channel...

LED vs. Neon in Channel Letter Signs

Posted on Sep 28, 2010 by John Baylis
You just told your customer about the illumination options for her new channel letter sign – neon and LED. She immediately asks “which one is better?” What is your fast answer?Here are a few helpful items. Some of LED illumination’s potential advantages over neon are:

Another Way to Signage Referrals

Posted on Aug 30, 2010 by John Baylis
What is a fast way to decrease your customer’s sign effectiveness?The answer is to make your sign difficult to notice and/or read. The 10 dollar word used by the signage textbooks is “conspicuity.” Conspicuity is defined as “a sign’s ability to stand out from its visual surroundings and have a high probability of being noticed.”1The principal factors that affect a sign’s conspicuity are:

Effective Signage Color Combinations

Posted on Aug 19, 2010 by John Baylis
Here is one that went out in our e-newsletter in 2008. I think this is some useful info.Color CombinationsYou're on the spot. Your customer has just asked you for the "best colors for my channel letter sign - it needs to be very noticeable." You are the sign expert - which sign colors do you recommend?