Direct Sign Wholesale Blog

Another Way to Signage Referrals

Posted on Aug 30, 2010 by John Baylis
What is a fast way to decrease your customer’s sign effectiveness?The answer is to make your sign difficult to notice and/or read. The 10 dollar word used by the signage textbooks is “conspicuity.” Conspicuity is defined as “a sign’s ability to stand out from its visual surroundings and have a high probability of being noticed.”1The principal factors that affect a sign’s conspicuity are:

Effective Signage Color Combinations

Posted on Aug 19, 2010 by John Baylis
Here is one that went out in our e-newsletter in 2008. I think this is some useful info.Color CombinationsYou're on the spot. Your customer has just asked you for the "best colors for my channel letter sign - it needs to be very noticeable." You are the sign expert - which sign colors do you recommend?

Welcome to our Blog

Posted on Jul 22, 2010 by John Baylis
Welcome to the Direct Sign Wholesale blog! We thought it was time to take the next step in reaching out to our customers, and share some signage ideas and practices.We would like you to participate – please let us know your thoughts and ideas on our posts. Please comment on our posts – I want your input.

An Excellent Selling Tool for Your Signage Business

Posted on Jul 22, 2010 by John Baylis
A Huge Selling Tool for Your Signage BusinessWhat single element can greatly increase the selling power of your web site, your printed promotional items, and all of your other sales materials?It isn’t a free offer, and it isn’t a price break. The best item to increase your site’s selling power is testimonials.If you aren’t familiar with testimonials, they are simply customer statements of appreciation. Like someone...