Direct Sign Wholesale Blog

How to Get That Extra Sign Sale

Posted on Jan 19, 2011 by John Baylis
You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our current sign is enough” or “I don’t think an additional sign would generate much new business.”How do you get past those objections? Here is one method that can help – and it involves just a few quick calculations. This is an excellent sales approach for channel letter...

Fire Your Channel Letter Vendor!

Posted on Dec 16, 2010 by John Baylis
Making signage sales has never been more difficult. As a buyer at the retail level, you have every right to expect top quality for each wholesale sign you purchase. What is your current vendor doing to make sure you receive that quality?Here are three items to check:

A Great Way to Increase Your Signage Revenue

Posted on Nov 29, 2010 by John Baylis
What is a great way to increase your signage revenue?The answer is to make your customer’s primary sign highly effective. By a “primary sign”, I mean the main outdoor sign – the sign that drives the location awareness and foot traffic.How do you do that? By making sure the sign has conspicuity. As we covered in the 8/30 post, one conspicuity factor is the recognizability of forms and shapes.

4 Excellent Signage Sales Questions

Posted on Oct 27, 2010 by John Baylis
What is the first question you ask when you receive a signage sales inquiry?Is it “what kind of a sign are you looking for?” Or maybe “when can I drive out to check out your site?”Those aren’t bad questions. But you can ask better ones. Questions that help you to quickly determine if this inquiry has a good chance of resulting in a sale, and how much of a sale may be involved. Since we sell only wholesale channel...

LED vs. Neon in Channel Letter Signs

Posted on Sep 28, 2010 by John Baylis
You just told your customer about the illumination options for her new channel letter sign – neon and LED. She immediately asks “which one is better?” What is your fast answer?Here are a few helpful items. Some of LED illumination’s potential advantages over neon are: