Direct Sign Wholesale Blog

Increase Your Project Margin

Posted on Jun 19, 2017 by admin
Your client is opening a new business location that will require several types of signage. What is typically the last item to which they pay attention as they approach their grand opening?You know the answer. Signage. It never seems to be high on their priority list. Even when you’ve mentioned that signage can take time, they want to do everything else first.As a retailer, what can you do?

What is RGB LED?

Posted on May 15, 2017 by John Baylis
What is RGB LED?How can you make your customer’s front lit channel letter set more engaging?One LED product may help. RGB LED is an illumination technology that permits the face color to change when lit.

The Benefits of Effective Signage

Posted on Apr 13, 2017 by admin
The Benefits of Effective SignageLet’s revisit a topic we’ve discussed in the past. The business and marketing benefits of an effective signage program.Note that this is not restricted to channel letters. This list applies to all signage types.

Sell More Signs by Stressing the Positive

Posted on Feb 13, 2017 by admin
In your channel letter proposals, what do you list for an installation period?You probably state something like “production and installation will take about five weeks.” Right?Here is an idea. Don’t list the waiting period. The waiting period is a negative, and your proposals need to stress the positive.Here is the trick: state the installation date instead. That is the positive.

Do You Make any of These 9 Signage Mistakes?

Posted on Jan 26, 2017 by John Baylis
Do You Make Any of These 9 Signage Mistakes?Want to make your customer’s channel letter sign more effective?Follow these nine simple principles and you can’t go wrong.FONT – Stick with sans serif fonts. Serifs may cause illumination issues due to the small stroke contained within the serif. Basic fonts also tend to be more legible, and legibility is highly important. Signs must be read quickly.