Direct Sign Wholesale Blog

Sell More Signs by Stressing the Positive

Posted on Feb 13, 2017 by admin
In your channel letter proposals, what do you list for an installation period?You probably state something like “production and installation will take about five weeks.” Right?Here is an idea. Don’t list the waiting period. The waiting period is a negative, and your proposals need to stress the positive.Here is the trick: state the installation date instead. That is the positive.

Do You Make any of These 9 Signage Mistakes?

Posted on Jan 26, 2017 by John Baylis
Do You Make Any of These 9 Signage Mistakes?Want to make your customer’s channel letter sign more effective?Follow these nine simple principles and you can’t go wrong.FONT – Stick with sans serif fonts. Serifs may cause illumination issues due to the small stroke contained within the serif. Basic fonts also tend to be more legible, and legibility is highly important. Signs must be read quickly.

Increase Your Revenues with More Add-on Sales

Posted on Nov 28, 2016 by John Baylis
Increase Your Revenues with More Add-on SalesYou know the importance of referrals. They are a critical part of the growth of your business. But which other type of sale is equally important?The answer is add-on sales. They are the easiest way to grow your signage business, and they can have a breathtaking “multiplying effect” over time.

How to Use White with Channel Letters

Posted on Oct 26, 2016 by John Baylis
Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a few items to consider.White is associated with light, innocence and purity. It is sometimes known as the “color of perfection.” Doctors wear white jackets for the association with these properties.

Using Yellow for Channel Letter Faces

Posted on Sep 23, 2016 by John Baylis
Using Yellow for Channel Letter Faces Our next item in the “acrylic color” series is the color yellow. The color yellow has some interesting qualities for channel letter use. First, yellow is a primary color, and is one of the most noticeable of all the colors. It is often the first color to draw the eye when a consumer is shown a color set.