Direct Sign Wholesale Blog

How To Use The Color Blue in Channel Letters

Posted on Aug 29, 2016 by John Baylis
Is your client considering blue for their face color? Be sure to pass along these blue usage guidelines. This color may have challenges when specified for a channel letter sign.Blue has many positive qualities as a sign and branding color. For example, trust, honesty and loyalty are associated with blue (“true blue”.) Banks and insurance companies sometimes have blue included in their branding colors due to these...

Which Color is Best for Restaurant Signage?

Posted on Jul 27, 2016 by John Baylis
Your signage client wants to know the best color to include in their new restaurant sign. The restaurant is fast/casual dining. What recommendation would you make?Red should be high on your list. Why is red such an appropriate color for this business type?First, red is a primary color that increases enthusiasm and stimulates energy. This quality alone makes it particularly appropriate for fast food restaurants.

Advice to Sign Retailers Who Want More Referrals

Posted on Jun 27, 2016 by John Baylis
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop can lead to a sign with an appearance like the one below.

Free Direct Mail Copy for Your Signage Business

Posted on May 25, 2016 by John Baylis
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop talking about it, just show an example.”So let’s forget about “how to do something” this month and just show it. In this case, what is shown is the copy for a retail signage company direct mail piece. As a reader of this blog, it is yours to use as you see fit.

Save Time by Asking These Key Questions

Posted on Apr 25, 2016 by John Baylis
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential new channel letter client.What are the key questions to ask when you meet with a new prospect? Asking these questions should give you a good read on the basics of the project:1. Is your new channel letter sign already designed?2. (If no to question #1) Who will design the sign?