Direct Sign Wholesale Blog

Use the FUD Concept to Sell More Signs

Posted on Jan 28, 2016 by John Baylis
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can use it too.FUD stand for fear, uncertainty and doubt – something that every business owner has to a degree. You can plant FUD seeds periodically in your channel letter sales presentations. Just don’t overuse them.What are some typical business owner fears? Here are a few:*...

Do You Make This Signage Sales Mistake?

Posted on Dec 14, 2015 by John Baylis
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is.  When you have a receptive prospect, it can be very tempting to tell them what they need prior to finding out the real signage issue.

Why Red Should be on Your Night Visibility Color List

Posted on Nov 16, 2015 by John Baylis
Why Red Should Be on Your Night Visibility Color ListYour client just asked you for a color that has good night visibility. What do you tell them? A while back, we discussed white as a high visibility night color. Red is another contender. But why? Here is the answer. The cones of the human eye are clustered in the center of the pupil. The eye has three types of cones – red receptive, blue receptive and green...

How Much Gross Margin Should I Charge for Channel Letters?

Posted on Oct 23, 2015 by John Baylis
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set.The basic answer is there is no correct amount for every situation - it varies from market to market. However, there is a way to tell if the amount you are quoting is in the correct range for your market.It is your landing percentage. If you are pricing competitively...

More Effective Signage in a Single Step

Posted on Sep 28, 2015 by John Baylis
More Effective Signage in a Single StepYou know one of the standard problems with installing effective signage. It is “drown out”, or the tendency for a single sign to become inconspicuous in a competitive signage environment. How can you make your customer’s channel letter set stand out and be noticed?Use this trick from the art world. Complementary colors. We’ve touched on this in a previous post and it is time to...