Direct Sign Wholesale Blog
Posted on Mar 22, 2016 by John Baylis
What are the two worst words in the signage business? You know the answer. Grand opening.
Posted on Feb 23, 2016 by John Baylis
You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters.Which emotion would often be associated with a signage purchase? Pride. The emotion that often results from owning a successful business. The emotion of pride is closely linked to what this Harvard Business Review article calls “identity value.”
Posted on Jan 28, 2016 by John Baylis
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can use it too.FUD stand for fear, uncertainty and doubt – something that every business owner has to a degree. You can plant FUD seeds periodically in your channel letter sales presentations. Just don’t overuse them.What are some typical business owner fears? Here are a few:*...
Posted on Dec 14, 2015 by John Baylis
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is. When you have a receptive prospect, it can be very tempting to tell them what they need prior to finding out the real signage issue.
Posted on Nov 16, 2015 by John Baylis
Why Red Should Be on Your Night Visibility Color ListYour client just asked you for a color that has good night visibility. What do you tell them? A while back, we discussed white as a high visibility night color. Red is another contender. But why? Here is the answer. The cones of the human eye are clustered in the center of the pupil. The eye has three types of cones – red receptive, blue receptive and green...