Direct Sign Wholesale Blog

How to Increase Your Gross Margins

Posted on Aug 18, 2015 by John Baylis
How to Increase Your Gross MarginMany clients have asked us how to obtain better margins on their channel letter (and other signage ) sales. Here is the best way.Show that your signage business offers more value than your competitors.  Many signage companies base their bidding only on price. Don’t make that mistake.

What is an LED Viewing Angle?

Posted on Jul 30, 2015 by John Baylis
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the meaning of that angle is sometimes misinterpreted.Here is a capsule explanation. The textbook definition of a viewing angle is “the peak luminous intensity measured at right angles to the surface of the LED chip”.1 It is twice the number of degrees from vertical at which...

Top Ten Reasons for Investing in Signage

Posted on Jun 29, 2015 by John Baylis
Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question.10. Signs produce foot traffic for your customer’s business9. Signs work for your customer 24/7 without asking for a raise (particularly electrical signs like channel letters)8. Signage produces new customers for your customer’s business7. Signage decreases your customer’s sales time and...

A Street Fighting Sign Color Combination

Posted on May 28, 2015 by John Baylis
Your customer’s channel letter sign will be in a crowded and distracting sign environment.What is an effective color combination to use to get your customer’s fair share of attention? Keep it simple. Red face with a black return and trim cap is hard to beat.Why is that a good combination? First, the color red is powerful. It has a long wavelength on the color spectrum.Red also tends to appear to be closer than it...

Reduce Your Shipping Cost

Posted on Apr 28, 2015 by John Baylis
Chances are, you are familiar with the following scenario: You review a wholesale sign estimate and notice it does not include the shipping cost.After calling the vendor 3 times to get the price, you realize the total project cost has changed from reasonable to high. And you are located only 300 miles from the vendor!