Direct Sign Wholesale Blog

A Quick Idea for Increased Sign Effectiveness

Posted on Mar 30, 2015 by John Baylis
What is a simple way to increase the probability that a channel letter sign will be effective?Here is one easy way: make sure your client’s sign ranks high on the legibility scale. Not the readability scale, the legibility scale. They are two different things.Here are two quick definitions: legibility is the ability for a person to read something without effort. The typeface does not require a mental “translation...

Signs from the Shop: Front-Lit Channel Letter Logo Box

Posted on Mar 10, 2015 by John Baylis
Check out the detail on this week's Signs from the Shop!

How To Improve Signage Night Visibility

Posted on Feb 26, 2015 by John Baylis
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face.What should you tell your customer about the potential night visibility performance of that color? Tell them the night visibility will probably not be optimal.

Direct Sign Wholesale Launches New Mobile Website

Posted on Feb 19, 2015 by John Baylis
Direct Sign Wholesale has always sought to make getting a quote for wholesale channel letters as easy as possible. Now, with the launch of our new mobile website, getting a quote in the field has never been more convenient.

Signs from the Shop: Front-Lit Logo Box

Posted on Feb 17, 2015 by John Baylis
Our next feature on Signs from the Shopis a circular, front-lit logo box. Done in red and yellow, a nice contrasting color scheme, the channel letter sign is sleekly designed and easy to read, even from a distance.