Direct Sign Wholesale Blog
Posted on May 28, 2015 by John Baylis
Your customer’s channel letter sign will be in a crowded and distracting sign environment.What is an effective color combination to use to get your customer’s fair share of attention? Keep it simple. Red face with a black return and trim cap is hard to beat.Why is that a good combination? First, the color red is powerful. It has a long wavelength on the color spectrum.Red also tends to appear to be closer than it...
Posted on Apr 28, 2015 by John Baylis
Chances are, you are familiar with the following scenario: You review a wholesale sign estimate and notice it does not include the shipping cost.After calling the vendor 3 times to get the price, you realize the total project cost has changed from reasonable to high. And you are located only 300 miles from the vendor!
Posted on Mar 30, 2015 by John Baylis
What is a simple way to increase the probability that a channel letter sign will be effective?Here is one easy way: make sure your client’s sign ranks high on the legibility scale. Not the readability scale, the legibility scale. They are two different things.Here are two quick definitions: legibility is the ability for a person to read something without effort. The typeface does not require a mental “translation...
Posted on Mar 10, 2015 by John Baylis
Check out the detail on this week's Signs from the Shop!
Posted on Feb 26, 2015 by John Baylis
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face.What should you tell your customer about the potential night visibility performance of that color? Tell them the night visibility will probably not be optimal.