Channel Letter Signs

The Dos and Don'ts of Designing a Channel Letter Sign

Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. A lot goes into designing channel letters, which is why we’re sharing our years of expertise.

Before designing a channel letter sign for your client’s business, make sure you’re familiar with best practices. Follow these rules to ensure an effective end-product and a very satisfied customer.

When designing channel letters, you should definitely...

The Types of Channel Letter Signs We Produce

If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.

How to Choose an Outdoor Sign for a Business

Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.

Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these guidelines to help you find the perfect outdoor sign for a business.

Focus on your client’s message.

Why Channel Letter Signs are Better Than Other Signs

When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category ­– and for good reason.

Why We Only Produce Channel Letters

In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set.

The basic answer is there is no correct amount for every situation - it varies from market to market. However, there is a way to tell if the amount you are quoting is in the correct range for your market.

It is your landing percentage. If you are pricing competitively, you should land between 25% and 40% of your quotations.