Over the years, we’ve worked with many clients on some fascinating projects. We’ve built signs for golf courses, well-known chain restaurant groups, and even movie theaters. We’re now proud of partnering with La Crosse Sign Group to build a sign for an escape room.
Channel Letter Signs
If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.
Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.
Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these guidelines to help you find the perfect outdoor sign for a business.
Focus on your client’s message.
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category – and for good reason.
In 1995, our retail sign business was born. It taught us a lot about the industry, business and where the industry was lacking. So in October of 2002 we sold that retail business and started Direct Sign Wholesale. We decided to get in the channel letter production industry because nobody in the West was doing it at the time.
What are the two worst words in the signage business? You know the answer. Grand opening.
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is. When you have a receptive prospect, it can be very tempting to tell them what they need prior to finding out the real signage issue.
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set.
The basic answer is there is no correct amount for every situation - it varies from market to market. However, there is a way to tell if the amount you are quoting is in the correct range for your market.
It is your landing percentage. If you are pricing competitively, you should land between 25% and 40% of your quotations.
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face.
What should you tell your customer about the potential night visibility performance of that color? Tell them the night visibility will probably not be optimal.