Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign business, and helping your customers increase their sign’s night visibility helps them grow their business and remain a satisfied customer. Make sure your customers’ signs are making the most out of the longer nights by following these night visibility tips.
Channel Letter Signs
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand can use channel letters to bring their business to the next level. But have you or your customers ever wondered how channel letters are made? Although the process may be simple, buying the equipment and perfecting your manufacturing strategy takes time, effort, and continuous improvement.
Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. A lot goes into designing channel letters, which is why we’re sharing our years of expertise.
Before designing a channel letter sign for your client’s business, make sure you’re familiar with best practices. Follow these rules to ensure an effective end-product and a very satisfied customer.
When designing channel letters, you should definitely...
An outdoor sign has a lot of purpose. It can direct customers to where a business is, give the business brand recognition, and help a business get in front of new customers. But if it’s poorly designed or it’s not enhanced, the business’ sign might be keeping customers from entering the door.
Over the years, we’ve worked with many clients on some fascinating projects. We’ve built signs for golf courses, well-known chain restaurant groups, and even movie theaters. We’re now proud of partnering with La Crosse Sign Group to build a sign for an escape room.
If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.
Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.
Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these guidelines to help you find the perfect outdoor sign for a business.
Focus on your client’s message.
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category – and for good reason.
In 1995, our retail sign business was born. It taught us a lot about the industry, business and where the industry was lacking. So in October of 2002 we sold that retail business and started Direct Sign Wholesale. We decided to get in the channel letter production industry because nobody in the West was doing it at the time.
What are the two worst words in the signage business? You know the answer. Grand opening.