Channel Letter Signs

How to Choose an Outdoor Sign for a Business

Shopping around for an outdoor sign for your client? Although it might just be a sign, an outdoor sign has a lot of importance. It will attract the client’s customers, direct them where to go, and the sign will also convey their messaging.

Direct Sign Wholesale specializes in channel letter signs, the best option for any business looking for a durable, customized, and high-quality outdoor sign. Follow these guidelines to help you find the perfect outdoor sign for a business.

Focus on your client’s message.

Why Channel Letter Signs are Better Than Other Signs

When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category ­– and for good reason.

Why We Only Produce Channel Letters

In 1995, our retail sign business was born.  It taught us a lot about the industry, business and where the industry was lacking.  So in October of 2002 we sold that retail business and started Direct Sign Wholesale.  We decided to get in the channel letter production industry because nobody in the West was doing it at the time.

How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set.

The basic answer is there is no correct amount for every situation - it varies from market to market. However, there is a way to tell if the amount you are quoting is in the correct range for your market.

It is your landing percentage. If you are pricing competitively, you should land between 25% and 40% of your quotations.

Signs from the Shop: Front-Lit Channel Letter Logo Box

Check out the detail on this week's Signs from the Shop!

Channel Letter Signs from the Shop

How To Improve Signage Night Visibility

Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face.

What should you tell your customer about the potential night visibility performance of that color? Tell them the night visibility will probably not be optimal.

Direct Sign Wholesale Launches New Mobile Website

Direct Sign Wholesale has always sought to make getting a quote for wholesale channel letters as easy as possible. Now, with the launch of our new mobile website, getting a quote in the field has never been more convenient.

Signs from the Shop: Front-Lit Logo Box

Our next feature on Signs from the Shopis a circular, front-lit logo box. Done in red and yellow, a nice contrasting color scheme, the channel letter sign is sleekly designed and easy to read, even from a distance.