Signage Success Tour

Preparing For 2020 Sign Expos?

If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas, attend seminars to learn more about growing your business, and network with other signage professionals. However, expos can also be overwhelming, so it’s important to properly prepare in order to get the most out of your experience. Read on to learn our top tips for preparing for a signage expo and at which events you can connect with the Direct Sign Wholesale team. 

No.6 Secret Ingredient to Sign Business Success

John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet with key sign companies to find out their secret ingredient to business success. Lewis has shared his takeaways along the way via the Signage Success Tour blog. Most recently, he writes about Secret Ingredient #6: Key Employees.

Secret Ingredient to Business Success: Integrity

When John Lewis, President of Direct Sign Wholesale, added integrity as a secret ingredient to business success on the Signage Success Tour blog, I couldn’t help but to think Abraham Lincoln, aka Honest Abe.

"Whatever you are, be a good one." - Abraham Lincoln

Secret Ingredient: Phone Accessibility

How many times have you dialed a business phone number only to reach a recording, or even worse, an automated answering system?

In his latest blog post on the Signage Success Tour, John Lewis, President of Direct Sign Wholesale, outlines the third secret ingredient to sign business success: phone accessibility. Even while on the road, John sets aside a few hours to call customers that he’d like to visit the following week.

Secret Ingredient: Starting Your Day

John Lewis, President of Direct Sign Wholesale, has found the second secret ingredient to sign business success! He mentions in the Signage Success Tour that after meeting with  more than 60 unique sign companies in Arizona and Las Vegas the most common trend for fluorishing shops is to get in early and knock out a half-day’s work before their open sign is lit for the day.

What is Your Secret Ingredient to Success?

As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording "secret ingredients for success". In his recent blog post from Arizona he talks about relationship building and how that impacts signage success. I really enjoyed reading John's blog post about relationship building.