Front lit channel letters use lights to illuminate the face of the letters. This is done with a translucent acrylic face and lights that shine from within the letter itself. Front lit channel letters are the most common type of channel letter and they draw attention during the day or night.
When selecting a channel letter sign, reverse channel letters are used by clients who want an impactful, classy look for their signage. They are mounted away from the wall so that the light forms a halo behind them, which is why they’re often called “halo”or “backlit” letters.
Open Face channel letters are an excellent choice for businesses that need a highly conspicuous night signage presence, such as restaurants, nightclubs and bars. Neon is the illumination source, and the neon is actually exposed (instead of being encased behind colored acrylic.) The face of this letter is typically open, but an optional clear acrylic face is also available. An open face letter return (side) is 3” instead of the usual 5”. This gives the neon illumination full exposure and ensures the sign can be easily read.
Front and back-lit channel letters create striking illumination for channel letter signage. In this option, the channel letters are illuminated both from the front and the back. The effect is slightly different and more dramatic than illuminating from either side. Read on for an overview of front-lit, back-lit and both front-and-back-lit channel letters.Front-lit Channel Letters
Channel Letter Signage does not have to be just letters. Many customers don’t know they can add their logo as well. To further brand their business and make a bigger visual impact, talk to your customers about channel letter logo boxes.A separate element, a logo box, sometimes referred to as a contoured channel letter or a contoured logo, can display a logo or an intricately written tagline. Paired with typical channel letter signage, the visual impact is much more dynamic to passersby, whether walking or driving.
Need an exhibit channel letter sign for your showroom? We have you covered! Order a Direct Sign Wholesale "Signs" exhibit sign. This sign is an excellent selling tool, and features front lit, reverse lit and front/back lit letters. The price is $750 + shipping.