These days, it’s more difficult than ever to grab (and hold) consumers’ attention. With seemingly endless shopping options to choose from and the ever-growing online shopping trend, brick-and-mortar retail stores have to do more to stand out.
If your client is in need of a sign that will stand out, accurately represent their brand, and last through weather and seasonal changes, a channel letter sign could be the perfect option. Channel letter signs are the most popular type of outdoor sign, as they are made to cleanly and professionally show customers where a business or building is located.
When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category – and for good reason.
A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement.
How to Increase Your Gross Margin
Many clients have asked us how to obtain better margins on their channel letter (and other signage ) sales. Here is the best way.
Show that your signage business offers more value than your competitors. Many signage companies base their bidding only on price. Don’t make that mistake.
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the meaning of that angle is sometimes misinterpreted.
Here is a capsule explanation. The textbook definition of a viewing angle is “the peak luminous intensity measured at right angles to the surface of the LED chip”.1 It is twice the number of degrees from vertical at which luminous intensity drops to half of the peak value.
Check out the detail on this week's Signs from the Shop!
Direct Sign Wholesale has always sought to make getting a quote for wholesale channel letters as easy as possible. Now, with the launch of our new mobile website, getting a quote in the field has never been more convenient.
Our next feature on Signs from the Shopis a circular, front-lit logo box. Done in red and yellow, a nice contrasting color scheme, the channel letter sign is sleekly designed and easy to read, even from a distance.
Direct Sign Wholesale is excited to feature an excellent customer and new member of the Channel Letter Showcase: Kerley Signs.