channel letter

Why Channel Letter Signs are Better Than Other Signs

When researching the types of signs out there for a storefront or company building, it’s easy to get overwhelmed trying to find the perfect sign for a business. There are a lot of different signage options, but Direct Sign Wholesale only specializes in one category ­– and for good reason.

How Important is Font and Typeface in Channel letters?

A client’s choice of font and typeface to use in the LED Channel Letters advertising their business is important. Potential customers make an instant connection with the logo they see and need to have the best possible first impression of a brand. The same degree of care used in the choice of font and typeface for promotional mailings should apply to that used in exterior advertisement.

 

How to Increase Your Gross Margins

How to Increase Your Gross Margin

Many clients have asked us how to obtain better margins on their channel letter (and other signage ) sales. Here is the best way.

Show that your signage business offers more value than your competitors.  Many signage companies base their bidding only on price. Don’t make that mistake.

What is an LED Viewing Angle?

As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the meaning of that angle is sometimes misinterpreted.

Here is a capsule explanation. The textbook definition of a viewing angle is “the peak luminous intensity measured at right angles to the surface of the LED chip”.1 It is twice the number of degrees from vertical at which luminous intensity drops to half of the peak value.  

Signs from the Shop: Front-Lit Channel Letter Logo Box

Check out the detail on this week's Signs from the Shop!

Channel Letter Signs from the Shop

Direct Sign Wholesale Launches New Mobile Website

Direct Sign Wholesale has always sought to make getting a quote for wholesale channel letters as easy as possible. Now, with the launch of our new mobile website, getting a quote in the field has never been more convenient.

Signs from the Shop: Front-Lit Logo Box

Our next feature on Signs from the Shopis a circular, front-lit logo box. Done in red and yellow, a nice contrasting color scheme, the channel letter sign is sleekly designed and easy to read, even from a distance.

Channel Letter Showcase: Kerley Signs

Direct Sign Wholesale is excited to feature an excellent customer and new member of the Channel Letter Showcase: Kerley Signs.

Channel Letter signs

Channel Letter Showcase: Signarama of Deer Park

Direct Sign Wholesale was pleased to work with Signarama of Deer Park, New York on this set of reverse-lit channel letters and to feature the sign in this installation of The Channel Letter Showcase.