channel letters

When Should You Specify a Digital Print instead of Vinyl?

Digital and vinyl printing have some similarities and differences. When considering either process for wholesale prints, it’s important to consider the advantages and disadvantages of each.

Digital Printing

Signs that are digitally printed can print according to the pantone matching system (PMS), or color-specific, shades. They can also match the shading and fading of today’s complex logo designs.

Use This for Better Reverse Lit Letter Results

 

Reverse channel letters have a hidden capability that may make your customer’s sign more effective. This post briefly details that capacity – and it can make a difference with your customer’s reverse lit sign.

Single halo color letters are the most common configuration, and typically present an excellent appearance despite the use of just one color. White illumination is frequently specified, as this photo shows:

 

Channel Letters with Border Configuration

What is a Border Configuration?

A “border” configuration is another method for a vinyl application to change the appearance of a channel letter sign.

The border name comes from the material placement – the vinyl is placed along the border of the letter face only (as opposed to a reveal vinyl configuration, which covers the interior of the letter face.)

What is a Reveal Channel Letter Configuration?

What is a reveal channel letter configuration?

A reveal configuration is a simple method to alter the appearance of a channel letter set.

This configuration can create a memorable appearance when properly placed.

A reveal configuration is simply a vinyl layer placed over part of the face exterior.

This vinyl placement keeps the outside part of the letter acrylic visible but covers the center (see below.)

Increase Your Project Margin

Your client is opening a new business location that will require several types of signage. What is typically the last item to which they pay attention as they approach their grand opening?

You know the answer. Signage. It never seems to be high on their priority list. Even when you’ve mentioned that signage can take time, they want to do everything else first.

As a retailer, what can you do?

Direct Sign Wholesale Releases the Channel Letter Information Guide Poster

Denver, CO. Wednesday March 29:  Direct Sign Wholesale, North America’s premier manufacturer of wholesale channel letters, announces the release of the Channel Letter Information Guide poster. The Guide is the company’s main product data reference, and it features information on front and reverse lit channel letters, logo boxes and tips for optimal usage of channel letter signs.