Complementary colors

More Effective Signage in a Single Step

More Effective Signage in a Single Step

You know one of the standard problems with installing effective signage. It is “drown out”, or the tendency for a single sign to become inconspicuous in a competitive signage environment. How can you make your customer’s channel letter set stand out and be noticed?

Use this trick from the art world. Complementary colors. We’ve touched on this in a previous post and it is time to briefly revisit it. This idea works for daytime sign viewing – it will not help at night.