Direct Sign Wholesale
This week we have another eye-catching logo box to share for our Signs from the Shop series.
We have a few of our employees helping to display the freshly completed logo box. We think that the graphic detail on the illustration and the selection of high contrast, complementary colors that coordinate and pop really make this sign attractive.
John Baylis, Marketing Director at Direct Sign Wholesale, features in this month's edition of Sign Builder Illustrated. In one of his most popularly published articles, Baylis discusses the differences between raceway and wireway mounting for channel letters. While flush mounting is generally the most prevalent method used, both of these techniques merit particular benefits.
ThiWe are thrilled to have another set of Direct Sign Wholesale channel letters to showcase this week. We created this sign for our friends at 3Designs Custom Signs in New York. Their customer, National Bank of Coxsackie, needed a channel letter sign for their newest location as they expand with branches upstate NY.
Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction of customers. We know it can be tempting to skimp a little on quality so you can offer lower prices than your competitors in hopes of acquiring more business; however, this line of thinking can actually harmful to your company’s reputation in the long run. We believe the key points to earning trust, respect and repeat business of your customers is by putting your best products forward.
Direct Sign Wholesale is excited to announce we will be attending two regional trade shows in the upcoming weeks: the MSSA Convention and the Tri-State Sign Expo. MSSA Annual Meeting & Trade Show The Mid-South Sign Association is holding their annual convention in New Orleans, LA beginning this Wednesday, July 23, through Saturday, July 26. Our Sales Manager David Frank will be representing Direct Sign Wholesale at booth No. 48.
When designing a sign, you have a limited amount of space, but should also consider the limited attention span of viewers.
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association's newsletter. Read the full article: “More Effective Signage: A Quick Tip!”
If your client is starting a business, effective signage can be one of their greatest (not to mention most affordable) marketing tools. Channel letter signs, as well as others, are generally the first business impression a customer receives, so you want to make sure they are eye-catching, professional and clear. Of course, the key to a good sign is attractive company branding and design. So, from the get-go, you want to make sure your logo, fonts and colors will work well with any medium, from print, web to signage!