How to Sell Channel Letter Signs

Save Time by Asking These Key Questions

One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential new channel letter client.

What are the key questions to ask when you meet with a new prospect? Asking these questions should give you a good read on the basics of the project:

1. Is your new channel letter sign already designed?

2. (If no to question #1) Who will design the sign?