Skip to content

July 22, 2010

An Excellent Selling Tool for Your Signage Business

A Cup of Yo channel letter sign

A Huge Selling Tool for Your Signage Business

What single element can greatly increase the selling power of your web site, your printed promotional items, and all of your other sales materials?

It isn’t a free offer, and it isn’t a price break. The best item to increase your site’s selling power is testimonials.

If you aren’t familiar with testimonials, they are simply customer statements of appreciation. Like someone saying “I bought my sign from Mark, and his service and quality were both excellent.”

A Cup of Yo

Any good copywriter will tell you – testimonials are nuclear in their ability to sell. These people are firsthand witnesses to your product and service, and their sincerity comes through and is very persuasive.

One item to keep in mind: do not use a testimonial without permission from the person who wrote it. Always get permission first. Usually people will give you permission without a problem.

Where should you place your testimonial? Put at least one on your home page (I’d like to do this with our site, but we don’t have the room.) Then, create a separate testimonials page on your site, and keep adding to it over time.

As an example, here is our testimonials page:
http://www.directsignwholesale.com/company/testimonials

Make testimonials an ongoing component of your selling tools – place them on your web site. As a salesperson, it can also be helpful to have a sheet of testimonials as part of your leave-behind sales materials.

Don’t underestimate the power of testimonials – they can be a great help to you.

Skip to content