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How To Close More Signage Sales
May 7, 2012
You just closed your best signage sale this year. This sale makes your quarterly quota, and you had tough bidding competition. What made it possible…
Closing the Signage Improvement Sale
May 6, 2012
You’ve driven past it repeatedly – the business location that you know could use a signage improvement. Their current sign has 3 letters that do…
Do You Get Stonewalled by Objections?
May 5, 2012
You know you’ve heard this line: “we don’t have a budget for a sign now.” How do you deal with this (and similar) objections? The…
Why Do You Make Your Own Channel Letters?
May 4, 2012
Why do you make your own channel letters? Quality is one possible reason. You want to be sure that high quality letters are provided to…
Why is Signage More Efficient than other local media?
May 3, 2012
Why should your client invest in signage instead of other media? The answer is simple. Your client should choose signage because it is a more…
Keeping You Ahead of the LED Game
May 2, 2012
George Bernard Shaw said “Progress is impossible without change, and those who cannot change their minds cannot change anything.” That certainly applies to one of…
The Selling Power of Testimonials
May 1, 2012
What single element can greatly increase the selling power of your sign company web site and all of your other sales materials? It isn’t a…
Why Signage Advertising is Better Than Pay Per Click
April 26, 2012
As a signage retailer, you know your prospects and customers have multiple advertising media options. Your signage products compete with those media for the advertising…
Does Your Signage Proposal Lack Selling Power?
March 28, 2012
Last month, our post listed five elements to place in your channel letter (or other sign type) proposal to give it more selling power. Those…
5 Quick Steps to More Signage Sales
February 23, 2012
Why did you lose that last signage sale? Maybe it was your pricing. Or maybe the customer already had a working relationship with another sign…
How To Choose the Right Sign Colors
January 30, 2012
Your client just said “we are re-designing our logo for our new locations, and we’re wondering which colors are best to use for on our…
Why a Channel Letter is Not a Channel Letter
December 20, 2011
A channel letter is not a channel letter. With a common sign type like channel letters, it is too easy to think they are basically…