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How To List Your Sign Business on Google Places
November 22, 2011
Where do you go when you want information about a business? The Yellow Pages? Probably not. Many people no longer use that media. More than…
Customize Your Way to Signage Success
October 27, 2011
Your client just said “I’d like for the daytime appearance of this channel letter sign’s letters to be white, but at night they need to…
Because Your Sign Proposal Needs to Be the Best
September 28, 2011
Your client just showed you the location of her new channel letter sign. It is perpendicular to the roadway, which is good, but it is…
The Fast Way to a Sign Permit
August 29, 2011
Your client is ready to pull the trigger on your proposed sign. It is all good except…you need to check with the city regarding sign code…
How To Reduce Signage Fatigue
July 27, 2011
We’ve talked about the ongoing value of signage in this blog before. We’ve also presented compelling evidence that signage provides an ongoing reminder of the…
Why You Should Outsource in This Uncertain Economy
July 5, 2011
What will this economy bring tomorrow? If you’ve asked yourself that question recently, you are not alone. You’ve probably come up with the same answer…
Which Sign Format is Best for Impulse Businesses?
May 26, 2011
Your prospect is building a new car wash, and she is asking you for the most effective sign design for a “business of this type.”…
Which Sign Color Combinations are the Most Effective?
April 26, 2011
You already know that a sign must have acceptable contrast to be effective. But what are the best color combinations for both contrast and legibility?…
Which Sign Colors are Best for Older Adults?
March 29, 2011
Your client just said “our new business is targeted to older adults. So our sign needs to be easily legible to someone in that age…
How I Sold More Signs to a New Business
February 23, 2011
What is the best advertising media for a new retail business? With the economy (hopefully) improving in 2011, more new retail businesses will be started….
How to Get That Extra Sign Sale
January 19, 2011
You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our…
Fire Your Channel Letter Vendor!
December 16, 2010
Making signage sales has never been more difficult. As a buyer at the retail level, you have every right to expect top quality for each…