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How To Reduce Signage Fatigue

We’ve talked about the ongoing value of signage in this blog before. We’ve also presented compelling evidence that signage provides an ongoing reminder of the…

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Why You Should Outsource in This Uncertain Economy

What will this economy bring tomorrow? If you’ve asked yourself that question recently, you are not alone. You’ve probably come up with the same answer…

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Which Sign Format is Best for Impulse Businesses?

Your prospect is building a new car wash, and she is asking you for the most effective sign design for a “business of this type.”…

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Sign Color Combinations

Which Sign Color Combinations are the Most Effective?

You already know that a sign must have acceptable contrast to be effective. But what are the best color combinations for both contrast and legibility?…

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Which Sign Colors are Best for Older Adults?

Your client just said “our new business is targeted to older adults. So our sign needs to be easily legible to someone in that age…

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How I Sold More Signs to a New Business

What is the best advertising media for a new retail business? With the economy (hopefully) improving in 2011, more new retail businesses will be started….

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How to Get That Extra Sign Sale

You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our…

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Fire Your Channel Letter Vendor!

Making signage sales has never been more difficult. As a buyer at the retail level, you have every right to expect top quality for each…

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A Great Way to Increase Your Signage Revenue

What is a great way to increase your signage revenue? The answer is to make your customer’s primary sign highly effective. By a “primary sign”,…

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4 Excellent Signage Sales Questions

What is the first question you ask when you receive a signage sales inquiry? Is it “what kind of a sign are you looking for?”…

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LED vs. Neon in Channel Letter Signs

You just told your customer about the illumination options for her new channel letter sign – neon and LED. She immediately asks “which one is…

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Contrast

Another Way to Signage Referrals

What is a fast way to decrease your customer’s sign effectiveness? The answer is to make your sign difficult to notice and/or read. The 10…

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