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How to Get That Extra Sign Sale

You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our…

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Fire Your Channel Letter Vendor!

Making signage sales has never been more difficult. As a buyer at the retail level, you have every right to expect top quality for each…

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A Great Way to Increase Your Signage Revenue

What is a great way to increase your signage revenue? The answer is to make your customer’s primary sign highly effective. By a “primary sign”,…

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4 Excellent Signage Sales Questions

What is the first question you ask when you receive a signage sales inquiry? Is it “what kind of a sign are you looking for?”…

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LED vs. Neon in Channel Letter Signs

You just told your customer about the illumination options for her new channel letter sign – neon and LED. She immediately asks “which one is…

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Contrast

Another Way to Signage Referrals

What is a fast way to decrease your customer’s sign effectiveness? The answer is to make your sign difficult to notice and/or read. The 10…

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Effective Signage Color Combinations

Here is one that went out in our e-newsletter in 2008. I think this is some useful info. Color Combinations You’re on the spot. Your…

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Welcome to our Blog

Welcome to the Direct Sign Wholesale blog! We thought it was time to take the next step in reaching out to our customers, and share…

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A Cup of Yo

An Excellent Selling Tool for Your Signage Business

A Huge Selling Tool for Your Signage Business What single element can greatly increase the selling power of your web site, your printed promotional items,…

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