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What is a Channel Letter Logo Box?
January 28, 2013
What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can…
How to Get That Additional Sign Sale – Reloaded
September 26, 2012
“We don’t need another sign. Everyone knows where we are.” I’ll bet you’ve heard that at some point in your signage career. In this case,…
4 Quick Steps to a Higher Gross Margin
August 29, 2012
4 Quick Steps to a Higher Gross Margin Today’s competitive signage sales environment (and the continued slow economy) can make it difficult to get a…
One Fast Step to a Higher Closing Ratio
July 27, 2012
As a signage professional, you know your high-quality products offer a great deal of value to your clients. You also know that your prices are…
How to Increase Your Sign Margins
June 28, 2012
You know the selling environment for signage is tough. So how can you improve your product margins in this challenging business climate? Our next few…
Reverse Mounted Install
May 22, 2012
It pays to know the steps involved with mounting channel letters. Whether you perform your own install or hire an installer, here are the steps…
Effective Signage Design Tips
May 17, 2012
Your client has just shown you a design for her new sign, and you know right away it is going to be a disaster. What…
Your Site Survey Checklist
May 16, 2012
You are about to walk out the door for your channel letter site survey, and the location is 22 miles away. Do you have everything…
The Economic Value of On-Premise Signage
May 14, 2012
You are recommending that your client install an additional sign on their facility, based on a favorable location you noticed on your site survey. You…
How Signage Can Generate More Impulse Purchases
May 13, 2012
Good Advice on Generating More Impulse Sales Your retail sign prospect just said “I just don’t believe that many of our purchases will be impulse.”…
Why Your Customer Shouldn’t Take the Lowball Quotation
May 12, 2012
In this nuclear winter economy, you’ve probably heard the words “we received a quotation that was 25% lower than yours.” Obviously, an unusually low quotation…
Shoot Down the Lowball Quotation
May 11, 2012
You just heard those dreaded words again. Your prospect called and said “we have another channel letter quotation 22% lower than yours.” In this lame…
