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Ask Your Way to More Sign Sales
June 25, 2013
Ask Your Way to More Sign Sales Questions can be your best friend in the field. When you first meet with a potential client, it…
How to Make a High Sign Package Price Seem Low
May 30, 2013
You know this type of customer. You’ve listened to all of their concerns and you’ve spent time on their site. Based on their needs, you’ve…
How Are Channel Letters Bent?
April 25, 2013
What is channel letter bending and how does it work? One of the key production steps in the manufacturing of a channel letter is the…
Logo Boxes Take Two – Readability
March 5, 2013
Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place…
What is a Channel Letter Logo Box?
January 28, 2013
What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can…
How to Get That Additional Sign Sale – Reloaded
September 26, 2012
“We don’t need another sign. Everyone knows where we are.” I’ll bet you’ve heard that at some point in your signage career. In this case,…
4 Quick Steps to a Higher Gross Margin
August 29, 2012
4 Quick Steps to a Higher Gross Margin Today’s competitive signage sales environment (and the continued slow economy) can make it difficult to get a…
One Fast Step to a Higher Closing Ratio
July 27, 2012
As a signage professional, you know your high-quality products offer a great deal of value to your clients. You also know that your prices are…
How to Increase Your Sign Margins
June 28, 2012
You know the selling environment for signage is tough. So how can you improve your product margins in this challenging business climate? Our next few…
Reverse Mounted Install
May 22, 2012
It pays to know the steps involved with mounting channel letters. Whether you perform your own install or hire an installer, here are the steps…
Effective Signage Design Tips
May 17, 2012
Your client has just shown you a design for her new sign, and you know right away it is going to be a disaster. What…
Your Site Survey Checklist
May 16, 2012
You are about to walk out the door for your channel letter site survey, and the location is 22 miles away. Do you have everything…
