The Selling Power of Testimonials

What single element can greatly increase the selling power of your sign company web site and all of your other sales materials?

It isn’t a free offer, and it isn’t a price break. The best item to increase your advertising selling power is testimonials.

If you aren’t familiar with testimonials, they are simply written statements of recommendation and/or appreciation. Like someone saying “I bought my channel letter sign from Mark, and his service and product were both excellent.”

Any good copywriter will tell you – testimonials are nuclear in their ability to sell. Customers are firsthand witnesses to your product and service, and their sincerity comes through and is very persuasive.

One item to keep in mind: do not use a testimonial without first getting permission from the person who wrote it. Usually people will give you permission without a problem.

Also, if you don’t have any testimonials, request them from your good customers. People are generally happy to provide them if requested.

Where should you place your testimonials? On all of your printed sales materials, and on your web site. Create a separate testimonials site page, and keep adding to it over time.

For example, here is our testimonials page:

http://www.directsignwholesale.com/company/testimonials

Make testimonials an ongoing component of your signage business selling tools – your customers can be your best salespeople. You can even do a separate printed testimonials sheet as part of your leave-behind sales materials.

Don’t underestimate the power of testimonials – they can be a great help to the growth of your sign business.