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A front lit monument sign with rust damage shown during the day.

Ineffective Advertising: The Impact of Low Quality & Poorly Designed Signage

An exterior business sign is the first thing potential customers see, and it can make or break their decision to visit a business. A well-designed…

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10 Reasons To Invest in Outdoor Business Signs

Businesses today face increasing competition to attract customers. While digital marketing has its place, outdoor business signs offer a unique advantage: tangible, long-lasting visibility. Unlike…

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Why Adding a Logo to Your Sign Can Drive Business

When it comes to signage, your clients are crafting visual experiences that capture attention and drive customers through doors. One of the most impactful elements…

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Color Psychology & Outdoor Business Signs: White

White channel letters are a popular choice for businesses for a reason. They offer a clean, modern aesthetic that creates a striking first impression. Whether…

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Raceways & Wireways: What is the Difference?

Do you have a client who is upgrading their storefront with a new custom channel letter sign? While flush mounting, which is attaching signs and…

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Direct Sign Wholesale facility, in the heart of Denver, Colorado

Does Your Client Need Their Channel Letter Sign Fast?

Whether it’s for a grand opening or a time-sensitive promotion, your clients can’t afford custom channel letter sign production delays. At Direct Sign Wholesale, we…

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The Best Custom Channel Letter Signs: Why Typography Matters 

One common misconception that many businesses have is that the use of all caps, or uppercase letters, in their signage would be more effective. While…

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Which Colors Are Best for Restaurant Signage?

As an essential aspect of overall branding and customer attraction strategy, restaurant signage and design goes beyond merely indicating the restaurant’s location. It’s the first…

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Channel Letter Signs in 10 Days or Less: Your Time Matters

While most wholesale sign companies sacrifice time, quality, or profits on every channel letter job, we at Direct Sign Wholesale developed a streamlined process that…

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How Are Channel Letters Packed & Shipped?

One of the fundamental differences between channel letter producers is the manner in which the product is packaged and shipped. The comparison in quality, protection,…

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Rockwell Automation halo lit letters at night

What Are Front/Halo Lit Channel Letters?

It can be both fun and daunting to choose the type of custom LED channel letters for your business sign. If you’re not aware of…

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Flower Wild Reverse Backlit Channel Letters

How Long Will Illuminated Channel Letter Signs Last?

Buying a custom LED channel letter sign can be expensive, especially if your customer invests in a more expensive, higher-quality sign made with better materials….

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