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Stock photo of warehouse workers collaborating.

Deep Dive: The DSW Black Series 

At Direct Sign Wholesale, we want to make sure there’s a signage solution for all of our customers, not just some of them. That’s why…

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Sales Science Series #2: Customizing Your Pitch

You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time…

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Deep Dive: The DSW Lean Series

We’ve already introduced you to our groundbreaking new Lean, Red, and Black series of channel letters, but how can you convince a client who’s waffling…

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Stock photo of warehouse workers collaborating.

Deep Dive: The DSW Red Series

We’ve already introduced you to the Lean series of our groundbreaking new Lean, Red, and Black series of channel letters. The Red series is likely…

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Preparing For 2020 Sign Expos?

If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas,…

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Why Bigger Is Better

Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted…

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Why Adding a Logo to Your Sign Can Drive Business

Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead…

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Improve Your Sign’s Night Visibility

Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign…

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How Are Channel Letters Made?

As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…

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Sales Science Series #3: Overcoming Objections

Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in…

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Sales Science Series #2: Customizing your Pitch

You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time…

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Sales Science Series #1: Ask Your Client Questions

Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your…

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