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What Are Front/Back Lit Channel Letters?
November 17, 2022
It can be both fun and daunting to choose the type of custom LED channel letters for your business sign. If you’re not aware of…
How Long Will Illuminated Channel Letter Signs Last?
November 11, 2022
Buying a custom LED channel letter sign can be expensive, especially if your customer invests in a more expensive, higher-quality sign made with better materials….
Why We Specialize in Channel Letters
September 20, 2022
A lot of our customers wonder: why exactly does Direct Sign Wholesale specialize in wholesale custom LED channel letters? While many of our competitors offer…
Nail the Sale: Installation Talking Points
September 14, 2022
While sign installation isn’t usually a client’s first concern when it comes to buying custom LED channel letters, it can be an important factor in…
Why Channel Letter Sign Location Matters
August 15, 2022
Signage – it’s definitively one of the most important aspects of any physical business. Signs clearly communicate brand identity and attract customers. A good sign…
Why Channel Letter Font Makes a Huge Difference
August 4, 2022
There’s no doubt that custom LED channel letter signs are a great way to help your clients’ small businesses stand out from the crowd, but…
What are Reverse Lit Channel Letters?
July 18, 2022
Most storefronts these days sport traditionally lit channel letters, in which the LED strips of the lighted sign reside within the acrylic and metal letters…
How to Pull A Business Sign Permit
July 1, 2022
Many smaller sign companies lose out on client business because they don’t know how to properly pull a sign installation permit with their local government….
Deep Dive: The DSW Black Series
May 19, 2022
At Direct Sign Wholesale, we want to make sure there’s a signage solution for all of our customers, not just some of them. That’s why…
Sales Science Series #2: Customizing Your Pitch
May 13, 2022
You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time…
Deep Dive: The DSW Lean Series
May 11, 2022
We’ve already introduced you to our groundbreaking new Lean, Red, and Black series of channel letters, but how can you convince a client who’s waffling…
Deep Dive: The DSW Red Series
May 5, 2022
We’ve already introduced you to the Lean series of our groundbreaking new Lean, Red, and Black series of channel letters. The Red series is likely…