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Why Your Customer Shouldn’t Take the Lowball Quotation
May 12, 2012
In this nuclear winter economy, you’ve probably heard the words “we received a quotation that was 25% lower than yours.” Obviously, an unusually low quotation…
Shoot Down the Lowball Quotation
May 11, 2012
You just heard those dreaded words again. Your prospect called and said “we have another channel letter quotation 22% lower than yours.” In this lame…
The Fast Way To Sell More Signs
May 9, 2012
What is the quickest way to sell more signs? Here at Direct Sign Wholesale, we’ve discussed several potential answers to that question. This one really…
How To Close More Signage Sales
May 7, 2012
You just closed your best signage sale this year. This sale makes your quarterly quota, and you had tough bidding competition. What made it possible…
Closing the Signage Improvement Sale
May 6, 2012
You’ve driven past it repeatedly – the business location that you know could use a signage improvement. Their current sign has 3 letters that do…
Why Do You Make Your Own Channel Letters?
May 4, 2012
Why do you make your own channel letters? Quality is one possible reason. You want to be sure that high quality letters are provided to…
Why is Signage More Efficient than other local media?
May 3, 2012
Why should your client invest in signage instead of other media? The answer is simple. Your client should choose signage because it is a more…
Why a Channel Letter is Not a Channel Letter
December 20, 2011
A channel letter is not a channel letter. With a common sign type like channel letters, it is too easy to think they are basically…
Customize Your Way to Signage Success
October 27, 2011
Your client just said “I’d like for the daytime appearance of this channel letter sign’s letters to be white, but at night they need to…
Because Your Sign Proposal Needs to Be the Best
September 28, 2011
Your client just showed you the location of her new channel letter sign. It is perpendicular to the roadway, which is good, but it is…
The Fast Way to a Sign Permit
August 29, 2011
Your client is ready to pull the trigger on your proposed sign. It is all good except…you need to check with the city regarding sign code…
Which Sign Color Combinations are the Most Effective?
April 26, 2011
You already know that a sign must have acceptable contrast to be effective. But what are the best color combinations for both contrast and legibility?…
