Blog
Stay up to date with the latest news from us.
Channel Letter Showcase: Valley Wide Signs
August 5, 2014
As a wholesaler, Direct Sign Wholesale manufactures and ships channel letter signs to customers all across the U.S. and Canada. This means that we often…
The Ultimate Channel Letters Question: Price vs. Quality
July 24, 2014
Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction…
Network with Channel Letter Peers | MSSA and TSSA Trade Shows
July 22, 2014
Direct Sign Wholesale is excited to announce we will be attending two regional trade shows in the upcoming weeks: the MSSA Convention and the Tri-State…
Channel Letter Sign Design: Maximize Space for Maximum Value
July 9, 2014
When designing a sign, you have a limited amount of space, but should also consider the limited attention span of viewers. We recently learned from…
Sell More Signs with a Distinct Advantage
June 19, 2014
Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…
Channel Letters Sign for New Hearst Pavilion Facility
June 17, 2014
Direct Sign Wholesale manufactured the reverse lit channel letter sign for the brand new Hearst Pavilion at St. Petersburg Hospital in Albany. Our partner for…
Sign Design: ALL CAPS are a No-No
June 10, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…
Effective Sign Design From the Get-Go
June 6, 2014
If your client is starting a business, effective signage can be one of their greatest (not to mention most affordable) marketing tools. Channel letter signs,…
What is the Difference Between a Raceway and a Wireway?
May 13, 2014
Raceway vs. Wireway – What is the Difference? Flush mounting is the most common mounting type for front lit channel letters. But there are two…
No.6 Secret Ingredient to Sign Business Success
May 13, 2014
John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet…
Customer Feedback for Channel Letter Business Success
April 30, 2014
How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog. Is…
Network with Channel Letter Peers at ISA Sign Expo
April 22, 2014
In less than 48 hours sign industry peers, as well as the channel letter sales team from Direct Sign Wholesale will be in Orlando, Florida…