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Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Free Direct Mail Copy for Your Signage Business
May 25, 2016
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
Alliance Franchise Brands Vendor of the Year Award
March 24, 2016
Direct Sign Wholesale Receives an Alliance Franchise Brands Vendor of the Year Award Denver, CO. Wednesday March 9: Direct Sign Wholesale, a wholesale manufacturer of…
Does Your Client Need a Fast Installation?
March 22, 2016
What are the two worst words in the signage business? You know the answer. Grand opening. This is not to say that a grand opening…
Sell More Signage with Emotional Appeal
February 23, 2016
You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters….
Use the FUD Concept to Sell More Signs
January 28, 2016
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can…
Do You Make This Signage Sales Mistake?
December 14, 2015
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is. When you have a…
Why Red Should be on Your Night Visibility Color List
November 16, 2015
Why Red Should Be on Your Night Visibility Color List Your client just asked you for a color that has good night visibility. What do…
Direct Sign Wholesale YouTube Video – Shipping and Packaging
November 9, 2015
Direct Sign Wholesale is pleased to announce the publishing of another addition to their YouTube channel. This latest piece covers shipping, packaging and how it…
Direct Sign Wholesale Content Published by Sign Media
November 5, 2015
Direct Sign Wholesale has again been published by a leading industry trade publication. Sign Media of Canada published an article by John Baylis entitled “Channel…
How Much Gross Margin Should I Charge for Channel Letters?
October 23, 2015
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…