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Use the FUD Concept to Sell More Signs

Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can…

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Do You Make This Signage Sales Mistake?

Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is.  When you have a…

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Why Red Should be on Your Night Visibility Color List

Why Red Should Be on Your Night Visibility Color List Your client just asked you for a color that has good night visibility. What do…

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Direct Sign Wholesale YouTube Video – Shipping and Packaging

Direct Sign Wholesale is pleased to announce the publishing of another addition to their YouTube channel. This latest piece covers shipping, packaging and how it…

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Direct Sign Wholesale Content Published by Sign Media

Direct Sign Wholesale has again been published by a leading industry trade publication. Sign Media of Canada published an article by John Baylis entitled “Channel…

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How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…

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More Effective Signage in a Single Step

More Effective Signage in a Single Step You know one of the standard problems with installing effective signage. It is “drown out”, or the tendency…

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How to Increase Your Gross Margins

How to Increase Your Gross Margin Many clients have asked us how to obtain better margins on their channel letter (and other signage ) sales….

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What is an LED Viewing Angle?

As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…

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Top Ten Reasons for Investing in Signage

Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question. 10….

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A Street Fighting Sign Color Combination

Your customer’s channel letter sign will be in a crowded and distracting sign environment. What is an effective color combination to use to get your…

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Reduce Your Shipping Cost

Chances are, you are familiar with the following scenario: You review a wholesale sign estimate and notice it does not include the shipping cost. After…

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