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Using Yellow for Channel Letter Faces
September 23, 2016
Using Yellow for Channel Letter Faces Our next item in the “acrylic color” series is the color yellow. The color yellow has some interesting qualities…
How To Use The Color Blue in Channel Letters
August 29, 2016
Is your client considering blue for their face color? Be sure to pass along these blue usage guidelines. This color may have challenges when specified…
Which Color is Best for Restaurant Signage?
July 27, 2016
Your signage client wants to know the best color to include in their new restaurant sign. The restaurant is fast/casual dining. What recommendation would you make?…
Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Free Direct Mail Copy for Your Signage Business
May 25, 2016
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
Alliance Franchise Brands Vendor of the Year Award
March 24, 2016
Direct Sign Wholesale Receives an Alliance Franchise Brands Vendor of the Year Award Denver, CO. Wednesday March 9: Direct Sign Wholesale, a wholesale manufacturer of…
Does Your Client Need a Fast Installation?
March 22, 2016
What are the two worst words in the signage business? You know the answer. Grand opening. This is not to say that a grand opening…
Sell More Signage with Emotional Appeal
February 23, 2016
You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters….
Use the FUD Concept to Sell More Signs
January 28, 2016
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can…
Do You Make This Signage Sales Mistake?
December 14, 2015
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is. When you have a…
Why Red Should be on Your Night Visibility Color List
November 16, 2015
Why Red Should Be on Your Night Visibility Color List Your client just asked you for a color that has good night visibility. What do…