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Jeffersontown Police Channel Letter Sign

Do You Make any of These 9 Signage Mistakes?

Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…

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Vida Fitness Channel Letter sign during the day

Increase Your Revenues with More Add-on Sales

Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…

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CityInn Channel Letter Sign

Advice to Sign Retailers Who Want More Referrals

Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…

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Save Time by Asking These Key Questions

One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…

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How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…

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LED viewing angles for channel letter signs

What is an LED Viewing Angle?

As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…

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reveal of channel letter signage for better night visibility

How To Improve Signage Night Visibility

Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face. What…

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How to Generate More Foot Traffic

A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially…

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Stock photo of warehouse workers collaborating.

What is a Backer Panel?

Backer Panel Definition A backer panel is an optional channel letter sign feature that can help to optimize the appearance of your customer’s channel letter…

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Stock photo of warehouse workers collaborating.

The Ultimate Channel Letters Question: Price vs. Quality

Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction…

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Sell More Signs with a Distinct Advantage

Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…

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Stock photo of warehouse workers collaborating.

Sign Design: ALL CAPS are a No-No

John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…

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