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CityInn Channel Letter Sign

Advice to Sign Retailers Who Want More Referrals

Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…

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Save Time by Asking These Key Questions

One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…

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How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…

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LED viewing angles for channel letter signs

What is an LED Viewing Angle?

As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…

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Investing in a sign is investing in your business

Top Ten Reasons for Investing in Signage

Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question. 10….

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reveal of channel letter signage for better night visibility

How To Improve Signage Night Visibility

Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face. What…

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How to Generate More Foot Traffic

A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially…

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Stock photo of warehouse workers collaborating.

What is a Backer Panel?

What is a Backer Panel? Backer Panel Definition A backer panel is an optional channel letter sign feature that can help to optimize the appearance…

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Channel Letters with non-illuminated letter

How to Advertise Your Way Out of Business

How to Advertise Your Way Out of Business Many U.S. companies are literally advertising their way out of business with low quality signage. These companies…

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The Ultimate Channel Letters Question: Price vs. Quality

Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction…

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Sell More Signs with a Distinct Advantage

Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…

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Stock photo of warehouse workers collaborating.

Sign Design: ALL CAPS are a No-No

John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…

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