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Advice to Sign Retailers Who Want More Referrals

Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…

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Free Direct Mail Copy for Your Signage Business

I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop…

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Save Time by Asking These Key Questions

One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…

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Stock photo of warehouse workers collaborating.

Alliance Franchise Brands Vendor of the Year Award

Direct Sign Wholesale Receives an Alliance Franchise Brands Vendor of the Year Award Denver, CO. Wednesday March 9:  Direct Sign Wholesale, a wholesale manufacturer of…

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Does Your Client Need a Fast Installation?

What are the two worst words in the signage business? You know the answer. Grand opening. This is not to say that a grand opening…

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Increase sales by appealing to people's emotions

Sell More Signage with Emotional Appeal

You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters….

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Use the FUD Concept to Sell More Signs

Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can…

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Sign Sales Mistakes

Do You Make This Signage Sales Mistake?

Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is.  When you have a…

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Why Red Should be on Your Night Visibility Color List

Why Red Should Be on Your Night Visibility Color List Your client just asked you for a color that has good night visibility. What do…

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Direct Sign Wholesale YouTube Video – Shipping and Packaging

Direct Sign Wholesale is pleased to announce the publishing of another addition to their YouTube channel. This latest piece covers shipping, packaging and how it…

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Direct Sign Wholesale Content Published by Sign Media

Direct Sign Wholesale has again been published by a leading industry trade publication. Sign Media of Canada published an article by John Baylis entitled “Channel…

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How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…

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