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Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
How Much Gross Margin Should I Charge for Channel Letters?
October 23, 2015
How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…
What is an LED Viewing Angle?
July 30, 2015
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…
Top Ten Reasons for Investing in Signage
June 29, 2015
Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question. 10….
How To Improve Signage Night Visibility
February 26, 2015
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face. What…
How to Generate More Foot Traffic
January 26, 2015
A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially…
What is a Backer Panel?
November 13, 2014
What is a Backer Panel? Backer Panel Definition A backer panel is an optional channel letter sign feature that can help to optimize the appearance…
How to Advertise Your Way Out of Business
October 24, 2014
How to Advertise Your Way Out of Business Many U.S. companies are literally advertising their way out of business with low quality signage. These companies…
The Ultimate Channel Letters Question: Price vs. Quality
July 24, 2014
Working at a signage company, you’ll know that product quality is an important factor to the lifespan of a sign, in addition to the satisfaction…
Sell More Signs with a Distinct Advantage
June 19, 2014
Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…
Sign Design: ALL CAPS are a No-No
June 10, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…
