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Signage Success Tour

Do you have that secret ingredient to signage success? The Direct Sign Wholesale (DSW) Signage Success Tour has officially kicked off with John Lewis, President…

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More Reasons = More Sales

More Reasons = More Sign Sales You already know the standard reasons why your retail client should accept your channel letters signage proposal. More traffic,…

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Five Minutes to a Sign Sale

Five Minutes to a Sign Sale What is the easiest way to get your next channel letter sign sale? Let’s answer that question with another…

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Ask Your Way to More Sign Sales

Ask Your Way to More Sign Sales Questions can be your best friend in the field. When you first meet with a potential client, it…

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How to Make a High Sign Package Price Seem Low

You know this type of customer. You’ve listened to all of their concerns and you’ve spent time on their site. Based on their needs, you’ve…

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How Are Channel Letters Bent?

What is channel letter bending and how does it work? One of the key production steps in the manufacturing of a channel letter is the…

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Logo Boxes Take Two – Readability

Last month’s post deserves a quick follow up. In an older post, we stated that you should be careful that your customer does not place…

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What is a Channel Letter Logo Box?

What is a logo box and how can it help my customer’s sign? Channel letter signs do not only have to be letters. They can…

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How to Get That Additional Sign Sale – Reloaded

“We don’t need another sign. Everyone knows where we are.” I’ll bet you’ve heard that at some point in your signage career. In this case,…

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4 Quick Steps to a Higher Gross Margin

4 Quick Steps to a Higher Gross Margin Today’s competitive signage sales environment (and the continued slow economy) can make it difficult to get a…

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One Fast Step to a Higher Closing Ratio

As a signage professional, you know your high-quality products offer a great deal of value to your clients. You also know that your prices are…

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How to Increase Your Sign Margins

You know the selling environment for signage is tough. So how can you improve your product margins in this challenging business climate? Our next few…

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