Blog
Stay up to date on channel letter products and industry.
- All Categories
- Channel Letter Signs
- Installation Info
- Our Sign Company
- Sales Techniques
- Sign Best Practices
- Sign Color Psychology
- Sign Design Tips
- Signage Sales Tips
Increase Your Revenues with More Add-on Sales
November 28, 2016
Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…
Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
What is an LED Viewing Angle?
July 30, 2015
As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…
How To Improve Signage Night Visibility
February 26, 2015
Your potential customer just showed you his front lit channel letter sign artwork. You notice the design calls for burgundy vinyl covering the face. What…
How to Generate More Foot Traffic
January 26, 2015
A recent post of ours detailed the benefits of a good first signage impression. A consumer’s positive initial impression of a business location is partially…
Sell More Signs with a Distinct Advantage
June 19, 2014
Sell More Signs with a Distinct Advantage Each type of sign has an advantage (or several) over other signs. You can use those advantages to…
Sign Design: ALL CAPS are a No-No
June 10, 2014
John Baylis, Marketing Director at Direct Sign Wholesale, writes about the disadvantages of single-case signs in the June 2014 edition of Mid South Sign Association’s…
Effective Sign Design From the Get-Go
June 6, 2014
If your client is starting a business, effective signage can be one of their greatest (not to mention most affordable) marketing tools. Channel letter signs,…
No.6 Secret Ingredient to Sign Business Success
May 13, 2014
John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet…
Customer Feedback for Channel Letter Business Success
April 30, 2014
How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog. Is…
Secret Ingredient to Business Success: Integrity
April 15, 2014
When John Lewis, President of Direct Sign Wholesale, added integrity as a secret ingredient to business success on the Signage Success Tour blog, I couldn’t…
