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Deep Dive: The DSW Lean Series
May 11, 2022
We’ve already introduced you to our groundbreaking new Lean, Red, and Black series of channel letters, but how can you convince a client who’s waffling…
Deep Dive: The DSW Red Series
May 5, 2022
We’ve already introduced you to the Lean series of our groundbreaking new Lean, Red, and Black series of channel letters. The Red series is likely…
Preparing For 2022 Sign Expos?
March 21, 2022
If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas,…
Why Bigger Is Better for Business Signage
March 21, 2022
Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted…
Why Adding a Logo to Your Sign Can Drive Business
March 21, 2022
Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead…
Improve Your Sign’s Night Visibility
March 21, 2022
Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign…
How Are Channel Letters Made?
March 21, 2022
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…
Sales Science Series #3: Overcoming Objections
March 21, 2022
Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in…
Sales Science Series #1: Ask Your Client Questions
March 21, 2022
Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your…
Do You Make any of These 9 Signage Mistakes?
March 21, 2022
Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…
Increase Your Revenues with More Add-on Sales
November 28, 2016
Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…
How to Use White with Channel Letters
October 26, 2016
Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a…