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Do You Make any of These 9 Signage Mistakes?

Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…

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Increase Your Revenues with More Add-on Sales

Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…

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How to Use White with Channel Letters

Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a…

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Using Yellow for Channel Letter Faces

Using Yellow for Channel Letter Faces  Our next item in the “acrylic color” series is the color yellow. The color yellow has some interesting qualities…

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How To Use The Color Blue in Channel Letters

Is your client considering blue for their face color? Be sure to pass along these blue usage guidelines. This color may have challenges when specified…

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Which Color is Best for Restaurant Signage?

Your signage client wants to know the best color to include in their new restaurant sign. The restaurant is fast/casual dining. What recommendation would you make?…

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Advice to Sign Retailers Who Want More Referrals

Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…

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Free Direct Mail Copy for Your Signage Business

I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop…

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Save Time by Asking These Key Questions

One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…

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Alliance Franchise Brands Vendor of the Year Award

Direct Sign Wholesale Receives an Alliance Franchise Brands Vendor of the Year Award Denver, CO. Wednesday March 9:  Direct Sign Wholesale, a wholesale manufacturer of…

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Does Your Client Need a Fast Installation?

What are the two worst words in the signage business? You know the answer. Grand opening. This is not to say that a grand opening…

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Sell More Signage with Emotional Appeal

You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters….

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