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Rockwell Automation halo lit letters at night

What Are Front/Halo Lit Channel Letters?

It can be both fun and daunting to choose the type of custom LED channel letters for your business sign. If you’re not aware of…

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Flower Wild Reverse Backlit Channel Letters

How Long Will Illuminated Channel Letter Signs Last?

Buying a custom LED channel letter sign can be expensive, especially if your customer invests in a more expensive, higher-quality sign made with better materials….

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Chompers Family Dental Channel Letter Sign

Why We Specialize in Channel Letters

A lot of our customers wonder: why exactly does Direct Sign Wholesale specialize in wholesale custom LED channel letters? While many of our competitors offer…

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a close-up of two people shaking hands

Nail the Sale: Installation Talking Points

While sign installation isn’t usually a client’s first concern when it comes to buying custom LED channel letters, it can be an important factor in…

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Fessler's halo lit letters at night

Why Channel Letter Font Makes a Huge Difference

There’s no doubt that custom LED channel letter signs are a great way to help your clients’ small businesses stand out from the crowd, but…

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Blacktooth Reverse Lit Channel Letter Sign

What are Reverse Lit Channel Letters?

Most storefronts these days sport traditionally lit channel letters, in which the LED strips of the lighted sign reside within the acrylic and metal letters…

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How to Pull A Business Sign Permit

Many smaller sign companies lose out on client business because they don’t know how to properly pull a sign installation permit with their local government….

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Sales Science Series #2: Customizing Your Pitch

You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time…

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Visitors among the stands of companies.

How To Prepare For An Expo

If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas,…

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Gravity Heights Channel Letter Sign

Why Bigger Is Better for Business Signage

Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted…

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Black Tooth Channel Letter Sign

Improve Your Sign’s Night Visibility

Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign…

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Casual Friday Donuts Channel Letter Sign

How Are Channel Letters Made?

As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…

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