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Direct Sign Wholesale Brochure

Deep Dive: The DSW Lean Series

We’ve already introduced you to our groundbreaking new Lean, Red, and Black series of channel letters, but how can you convince a client who’s waffling…

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Warm Springs Dental Channel Letter Sign

Deep Dive: The DSW Red Series

We’ve already introduced you to the Lean series of our groundbreaking new Lean, Red, and Black series of channel letters. The Red series is likely…

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Visitors among the stands of companies.

Preparing For 2022 Sign Expos?

If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas,…

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Gravity Heights Channel Letter Sign

Why Bigger Is Better for Business Signage

Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted…

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Why Adding a Logo to Your Sign Can Drive Business

Think of some legendary brands like McDonalds, Apple, or Starbucks. If you’re like most people, it’s probably easier to picture these brands’ visual logos instead…

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Black Tooth Channel Letter Sign

Improve Your Sign’s Night Visibility

Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign…

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Casual Friday Donuts Channel Letter Sign

How Are Channel Letters Made?

As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…

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Sales Science Series #3: Overcoming Objections

Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in…

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Sales Science Series #1: Ask Your Client Questions

Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your…

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Do You Make any of These 9 Signage Mistakes?

Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…

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Vida Fitness Channel Letter sign during the day

Increase Your Revenues with More Add-on Sales

Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…

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Semion Barbershop Channel Letter Sign

How to Use White with Channel Letters

Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a…

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