Blog
Stay up to date on channel letter products and industry.
- All Categories
- Channel Letter Signs
- Installation Info
- Our Sign Company
- Sales Techniques
- Sign Best Practices
- Sign Color Psychology
- Sign Design Tips
- Signage Sales Tips
Nail the Sale: Installation Talking Points
September 14, 2022
While sign installation isn’t usually a client’s first concern when it comes to buying custom LED channel letters, it can be an important factor in…
Why Channel Letter Font Makes a Huge Difference
August 4, 2022
There’s no doubt that custom LED channel letter signs are a great way to help your clients’ small businesses stand out from the crowd, but…
What are Reverse Lit Channel Letters?
July 18, 2022
Most storefronts these days sport traditionally lit channel letters, in which the LED strips of the lighted sign reside within the acrylic and metal letters…
How to Pull A Business Sign Permit
July 1, 2022
Many smaller sign companies lose out on client business because they don’t know how to properly pull a sign installation permit with their local government….
Sales Science Series #2: Customizing Your Pitch
May 13, 2022
You’ve asked the right questions and found out what’s most important to your client when it comes to their channel letter needs. Now, it’s time…
How To Prepare For An Expo
March 21, 2022
If you’re looking to grow your sign business, consider attending a sign expo. Expos and conventions are great opportunities to see the latest design ideas,…
Why Bigger Is Better for Business Signage
March 21, 2022
Although our world is becoming more digital, it doesn’t mean your customers should discount the benefits of physical signage. According to a 2012 study conducted…
Improve Your Sign’s Night Visibility
March 21, 2022
Daylight savings rolled across much of the US and Canada this month, which signals longer nights. Night visibility is a big concern in the sign…
How Are Channel Letters Made?
March 21, 2022
As you know, channel letters help your clients’ business stand out from the crowd. With customized colors, sizes, lighting, and logos, just about any brand…
Sales Science Series #3: Overcoming Objections
March 21, 2022
Every buyer is hesitant before making a purchase, and when a buyer says “no,” you may be tempted to give up. But don’t throw in…
Sales Science Series #1: Ask Your Client Questions
March 21, 2022
Asking questions before starting to pitch your product is key to landing a successful sale. Not only can you identify what’s most important to your…
Do You Make any of These 9 Signage Mistakes?
March 21, 2022
Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…
