Skip to content

February 20, 2014

Signage Success Tour


Do you have that secret ingredient to signage success?

The Direct Sign Wholesale (DSW) Signage Success Tour has officially kicked off with John Lewis, President of Direct Sign Wholesale and Signage Success Tour Captain. John has hit the road with his family in pursuit of the secret ingredient to signage success.  

Each day we produce hundreds of channel letters and logo boxes that get shipped all over the U.S. and Canada. And every so often we’ll see images of those channel letter signs reappear in our e-mail Inbox. This is what inspired our very own John Lewis to step away from his desk and meet our customers face-to-face. “For the next five months, I’m venturing beyond my comfortable office in Denver to hit the road,” Lewis stated.

“My company has done business with hundreds of customers across the country and there are too many of them I’ve never met – but that’s going to change with this tour.” John wants to meet you in person, shake your hand and listen to how you made your business succeed. What’s your secret ingredient? Contact John Lewis if you want to share your awesome sauce. He is covering the western U.S. on this initial part of the tour and will be making stops in several western states. Follow along on his journey on the Signage Success Tour Blog.