No.6 Secret Ingredient to Sign Business Success

John Lewis, President of Direct Sign Wholesale, has visited successful sign companies during his five-month journey across the West Coast. His goal is to meet with key sign companies to find out their secret ingredient to business success. Lewis has shared his takeaways along the way via the Signage Success Tour blog. Most recently, he…

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Customer Feedback for Channel Letter Business Success

How are we doing? John Lewis, President of Direct Sign Wholesale, poses the question in the latest post in the Signage Success Tour blog. Is retaining customer feedback important to a channel letter business? Is it a secret ingredient to sign business success? In my opinion, YES to both questions. Customer feedback is a secret…

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Secret Ingredient: Phone Accessibility

How many times have you dialed a business phone number only to reach a recording, or even worse, an automated answering system? In his latest blog post on the Signage Success Tour, John Lewis, President of Direct Sign Wholesale, outlines the third secret ingredient to sign business success: phone accessibility. Even while on the road,…

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What is Your Secret Ingredient to Success?

Signage Success Tour

As John Lewis, President of Direct Sign Wholesale, visits sign businesses across the western U.S. in the Signage Success Tour, he is recording “secret ingredients for success”. In his recent blog post from Arizona he talks about relationship building and how that impacts signage success. I really enjoyed reading John’s blog post about relationship building.…

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