Customized To Your Business

Channel Letters

About Us

Products that align with our values


Pride in Quality is one of the attributes that sets Direct Sign Wholesale apart


Do what you say your going to do when you say your going to do it. Simple yet hard.


Dedicated to manufacturing Channel Letters only, while using Lean Manufacturing Techniques with superior automated equipment


We have world class customer service so you can exceed your customers' expections on every channel letter project


You Have Questions We Have Answers

Guides & Diagrams

Graphs, charts, drawings, plans, colors, how-to's, information guides.

Product Information

Learn about requirements, parameters, and considerations for installation.


Definitions and explanations for common channel letter terms.


Learn more about our industry-leading warranty.


Check out our videos which dive into our products and processes.


Easily find the answers to some of the most commonly asked questions.


Stay up to date with the latest news from us.

Showcase Your Business

Channel Letter Sign Series

We are proud to offer three levels of our channel letter signs. Find out which is right for your needs.

Group 16

DSW Lean Series

High Quality Channel Letters on a Budget

1 year Warranty

Group 17

DSW Red Series

Flagship Channel Letters and the Industry Standard

5 year Warranty with 1 year limited labor

Group 18

DSW Black Series

Luxury Channel Letters for Those Who Want the Best

Industry leading 7 year warranty with 3 years of limited labor

Our Work


What Our Clients Say

Don – Lincoln, NE

“It’s been a great year for us, especially in the “channel letters” column on my charts. I’ve got to let you know that I appreciate the quality, speed and customer service. It allows me to compete and mostly win…when up against the locals.”

James – Pottstown, PA

“Direct Sign Wholesale always comes through for us with a great product at a good price. Always look forward to working with you guys. Thank you and we look forward to working on many projects going forward.”

Michael – Stanton, CA

“I want to take a second and say thank you for sending me one of your sales guides. It is very well done and thought out. I will have it available to our sales staff and will request a few more after we see how well they use them.”

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