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Do You Make any of These 9 Signage Mistakes?
March 21, 2022
Want to make your customer’s channel letter sign more effective? Follow these nine simple principles and you can’t go wrong. FONT – Stick with sans…
Increase Your Revenues with More Add-on Sales
November 28, 2016
Increase Your Revenues with More Add-on Sales You know the importance of referrals. They are a critical part of the growth of your business. But…
How to Use White with Channel Letters
October 26, 2016
Is your client considering white faces for their channel letter sign? White has many advantages as a color but also some limitations. Here are a…
Using Yellow for Channel Letter Faces
September 23, 2016
Using Yellow for Channel Letter Faces Our next item in the “acrylic color” series is the color yellow. The color yellow has some interesting qualities…
How To Use The Color Blue in Channel Letters
August 29, 2016
Is your client considering blue for their face color? Be sure to pass along these blue usage guidelines. This color may have challenges when specified…
Advice to Sign Retailers Who Want More Referrals
June 27, 2016
Want to create an angry signage customer? Then sell a channel letter sign that has a risk of what is known as “voltage drop”. Voltage drop…
Free Direct Mail Copy for Your Signage Business
May 25, 2016
I’m tired of reading ongoing blog posts (including mine) about “how to do something.” Often when I read such posts I feel like saying “stop…
Save Time by Asking These Key Questions
April 25, 2016
One time saving sales step is to get all of the basic project information out on the table at your initial meeting with a potential…
Alliance Franchise Brands Vendor of the Year Award
March 24, 2016
Direct Sign Wholesale Receives an Alliance Franchise Brands Vendor of the Year Award Denver, CO. Wednesday March 9: Direct Sign Wholesale, a wholesale manufacturer of…
Sell More Signage with Emotional Appeal
February 23, 2016
You’ve probably heard the old axiom that people buy things emotionally, but then justify them logically. That applies to signage as well, including channel letters….
Use the FUD Concept to Sell More Signs
January 28, 2016
Remember your basics in signage sales. One of which is the “FUD” concept. It has been used successfully by salespeople for years, and you can…
Do You Make This Signage Sales Mistake?
December 14, 2015
Here is a hot selling tip: don’t try to solve a signage problem when you don’t know what the problem is. When you have a…