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Why Red Should be on Your Night Visibility Color List

Why Red Should Be on Your Night Visibility Color List Your client just asked you for a color that has good night visibility. What do…

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Direct Sign Wholesale Brochure

Direct Sign Wholesale YouTube Video – Shipping and Packaging

Direct Sign Wholesale is pleased to announce the publishing of another addition to their YouTube channel. This latest piece covers shipping, packaging and how it…

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Direct Sign Wholesale Content Published by Sign Media

Direct Sign Wholesale has again been published by a leading industry trade publication. Sign Media of Canada published an article by John Baylis entitled “Channel…

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How Much Gross Margin Should I Charge for Channel Letters?

How much gross margin is appropriate for channel letter signage? Many customers have inquired about the correct markup amount for a channel letter set. The…

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Color wheel for channel letter signage

More Effective Signage in a Single Step

More Effective Signage in a Single Step You know one of the standard problems with installing effective signage. It is “drown out”, or the tendency…

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How to Increase Your Gross Margins

How to Increase Your Gross Margin Many clients have asked us how to obtain better margins on their channel letter (and other signage ) sales….

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LED viewing angles for channel letter signs

What is an LED Viewing Angle?

As a signage professional, it is worth your time to know about an important feature of LED illumination. That is the “viewing angle”, and the…

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Investing in a sign is investing in your business

Top Ten Reasons for Investing in Signage

Why should your customer invest in signage instead of other media? Let’s take a look at the top ten fast answers to that question. 10….

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Title Boxing Club custom channel letter sign

A Street Fighting Sign Color Combination

Your customer’s channel letter sign will be in a crowded and distracting sign environment. What is an effective color combination to use to get your…

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shipping crate for custom channel letter signs

Reduce Your Shipping Cost

Chances are, you are familiar with the following scenario: You review a wholesale sign estimate and notice it does not include the shipping cost. After…

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Direct Sign Wholesale Promotes Andy Shannon to Director of Project Management

Denver, CO. Monday April 27: Direct Sign Wholesale, a wholesale manufacturer of channel letter signage, announces the promotion of Andy Shannon to Director of Project…

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Petsmart Channel Letter Sign

A Quick Idea for Increased Sign Effectiveness

What is a simple way to increase the probability that a channel letter sign will be effective? Here is one easy way: make sure your…

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