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Why a Channel Letter is Not a Channel Letter
December 20, 2011
A channel letter is not a channel letter. With a common sign type like channel letters, it is too easy to think they are basically…
Customize Your Way to Signage Success
October 27, 2011
Your client just said “I’d like for the daytime appearance of this channel letter sign’s letters to be white, but at night they need to…
Because Your Sign Proposal Needs to Be the Best
September 28, 2011
Your client just showed you the location of her new channel letter sign. It is perpendicular to the roadway, which is good, but it is…
The Fast Way to a Sign Permit
August 29, 2011
Your client is ready to pull the trigger on your proposed sign. It is all good except…you need to check with the city regarding sign code…
Which Sign Color Combinations are the Most Effective?
April 26, 2011
You already know that a sign must have acceptable contrast to be effective. But what are the best color combinations for both contrast and legibility?…
Which Sign Colors are Best for Older Adults?
March 29, 2011
Your client just said “our new business is targeted to older adults. So our sign needs to be easily legible to someone in that age…
How to Get That Extra Sign Sale
January 19, 2011
You’ve heard all the standard objections to adding an additional sign to a location. Like “My customers already know where we are”, “I think our…
LED vs. Neon in Channel Letter Signs
September 28, 2010
You just told your customer about the illumination options for her new channel letter sign – neon and LED. She immediately asks “which one is…
